# Smalls

> Smalls is a New York cat-only food and care company selling gently cooked, frozen meals through personalized subscriptions and US pet retailers. Its lineup also includes freeze-dried food, broths, lickable treats and feeding accessories. The company combines veterinary-nutrition formulation with a brand built around the lives and tastes of cat owners.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Matt Michaelson (Co-founder and CEO), Calvin Bohn (Original co-founder; COO in 2020 reporting), Veronica del Rosario (Co-founder and Chief Brand Officer in current reporting)
- **Products:** Fresh Food, Freeze-Dried Puffs, Broth, Licks, Smallserve bowl
- **Notable:** Announced $9 million Series A in August 2020., Reported more than 100,000 cats fed by March 2023., Reported 700-plus US retail stores at the start of 2026.

## Products & services

- **Fresh Food** — Gently cooked, frozen meals made with human-grade ingredients, offered in multiple proteins and textures; plans are selected through a cat-preference quiz.
- **Freeze-Dried Puffs** — Pantry-stable freeze-dried cat food; store sealed in a cool, dry place after opening.
- **Broth** — Shelf-stable toppers that add flavor and moisture, requiring refrigeration after opening.
- **Licks** — Single-serving lickable treats, shelf-stable before opening.
- **Smallserve bowl** — Feeding bowl included among the company’s 2025 product launches.
- **Fresh-food subscription and sampler** — An introductory assortment followed by recurring deliveries, with plan choices based on the cat and household.

## Achievements

- Announced $9 million Series A in August 2020.
- Reported more than 100,000 cats fed by March 2023.
- Reported 700-plus US retail stores at the start of 2026.
- Reached $100 million in 2025 annual revenue, according to Inc.

## Latest updates

- **2026-01** — Company retrospective reported 700-plus stores, five product launches in 2025 and a living-wage salary floor.
- **2026-03** — Storage guidance updated: fresh food can be refrigerated for up to five days in a sealed container or bag.
- **2026-04** — Inc. reported $100 million in 2025 revenue and a fourfold increase in advertising budget over two years.
- **2026-08** — Supreme Pet distribution partnership expanded access in the South Central US.

## Links

- Website: https://www.smalls.com/
- LinkedIn: https://www.linkedin.com/company/smallsforcats/
- Twitter/X: https://twitter.com/smallsforcats
- Instagram: https://www.instagram.com/smallsforcats/
- Facebook: https://www.facebook.com/smallsforcats/
- TikTok: https://www.tiktok.com/@smallsforcats

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Profile page: https://yespress.io/smalls
Published by YesPress — https://yespress.io
Last updated: 2026-10-03