# SMALL

> SMALL is an independent New York creative agency founded in 2019 by Luca Lorenzini and Luca Pannese. It builds teams around individual projects, developing advertising, communication strategy, brand activations and films for clients including Diesel, CoorDown, TradeStation and Amplifon.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Luca Lorenzini (Co-Founder and Executive Creative Director), Luca Pannese (Co-Founder and Executive Creative Director)
- **Products:** Advertising and communication strategy, Brand activations and publicity ideas, Campaign films and social creative, Project-specific creative teams
- **Notable:** Assume That I Can won two Gold Pencils at The One Show 2025, in Health & Wellness Film & Video and Social Media., Assume That I Can ranked first among campaigns in the ACT Good Report 2025; SMALL ranked second among agencies., Assume That I Can won the ACT Care Awards 2024 Grand Prix.

## Products & services

- **Advertising and communication strategy** — Develops campaign concepts, messaging and creative direction for brands and nonprofit organizations.
- **Brand activations and publicity ideas** — Creates physical and media-facing concepts such as Diesel’s Condo T-Shirts and TradeStation’s Miami Bull.
- **Campaign films and social creative** — Develops scripts and campaign executions with external production partners, including CoorDown’s Assume That I Can and Just Evolve.
- **Project-specific creative teams** — Assembles collaborators around a client brief rather than relying on a large permanent agency structure.

## Achievements

- Assume That I Can won two Gold Pencils at The One Show 2025, in Health & Wellness Film & Video and Social Media.
- Assume That I Can ranked first among campaigns in the ACT Good Report 2025; SMALL ranked second among agencies.
- Assume That I Can won the ACT Care Awards 2024 Grand Prix.
- Just Evolve was announced by SMALL as a Cannes Lions Film shortlist selection in June 2026.

## Latest updates

- **2026-03** — CoorDown launched Just Evolve, developed with SMALL and Indiana Production and directed by Martin Holzman, challenging disability-related insults.
- **2026-06** — SMALL reported that Just Evolve was shortlisted in Film at Cannes Lions.
- **2026-10** — SMALL’s LinkedIn feed showcased the Italian-language version of Just Evolve for Italy’s National Down Syndrome Day, with Francesco Romanelli voicing the protagonist. The month is inferred from posts marked two weeks old when accessed October 23, 2026.

## Links

- Website: https://www.smalltheagency.com/
- LinkedIn: https://www.linkedin.com/company/smalltheagency
- Instagram: https://www.instagram.com/smalltheagency/
- Facebook: https://www.facebook.com/smalltheagency

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Profile page: https://yespress.io/small
Published by YesPress — https://yespress.io
Last updated: 2026-10-23