# Small Girls PR, an Orchestra company

> Small Girls PR is a New York- and Los Angeles-based creative communications agency that turns cultural observations into earned-media stories, influencer programs, and physical experiences. Founded by Mallory Blair and Bianca Caampued in 2010 with less than $100 and no outside funding, it grew from scrappy social experiments into a 75-plus-person firm serving startups and Fortune 100 companies before Orchestra acquired it in October 2024 for undisclosed terms.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Mallory Blair (CEO and Co-founder), Bianca Caampued (Co-founder and Advisor)
- **Products:** Full-Funnel PR, Brand Strategy and Media Relations, Experiential Production, Digital Influence Marketing, Reputation and Executive Communications
- **Notable:** Grew from less than $100 of founder capital to 75 employees by the October 2024 acquisition., Billie's Project Body Hair generated more than 270 placements and two billion media impressions across more than 23 countries., GE's Emoji Science work generated more than one billion media impressions and became a New York Times crossword answer.

## Products & services

- **Full-Funnel PR** — An earned-first communications approach connecting brand positioning, media, social amplification, experiential work, and conversion.
- **Brand Strategy and Media Relations** — Positioning, insight-led ideas, consumer and corporate media programs, newsjacking, trend reports, and new-media outreach.
- **Experiential Production** — Events, pop-ups, conferences, fabrication, mailers, microsites, and live-streamed experiences produced in-house.
- **Digital Influence Marketing** — Influencer and celebrity programs, ambassadors, affiliate marketing, ratings and reviews, peer-to-peer broadcast, and content creation.
- **Reputation and Executive Communications** — Crisis communications, media training, thought leadership, and executive speaker programs.

## Achievements

- Grew from less than $100 of founder capital to 75 employees by the October 2024 acquisition.
- Billie's Project Body Hair generated more than 270 placements and two billion media impressions across more than 23 countries.
- GE's Emoji Science work generated more than one billion media impressions and became a New York Times crossword answer.
- Olay's waterproof photography book debut generated more than one billion press impressions plus millions of influencer impressions.
- The thredUP open letter responding to Burberry became, at the time, the retailer's highest social traffic driver.
- Campaigns have reached number one on Twitter trends and number one in the App Store without paid spend.
- Mallory Blair has been recognized by Forbes 30 Under 30 and PRWeek 40 Under 40.
- Named to The PR Net 100 in 2024; experiential revenue grew more than 10% year over year in the first quarter of that year.

## Latest updates

- **2024-10** — Orchestra acquired Small Girls PR on undisclosed terms; Mallory Blair stayed CEO and became an Orchestra partner.
- **2024-04** — The PR Net reported more than 10% year-over-year growth for the experiential division in the first quarter, including a GE drone show marking its separation into three companies.
- **2024** — The agency added The Honey Pot Company and M.M.LaFleur, among other clients, and resumed work with Taskrabbit and Showfields.

## Links

- Website: https://www.smallgirlspr.com
- LinkedIn: https://www.linkedin.com/company/small-girls-pr
- Twitter/X: https://twitter.com/SmallGirlsPR
- Instagram: https://www.instagram.com/smallgirlspr
- Facebook: https://facebook.com/smallgirlspr

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Profile page: https://yespress.io/small-girls-pr-an-orchestra-company
Published by YesPress — https://yespress.io
Last updated: 2026-09-24