# Sloomoo Institute

> Sloomoo Institute operates ticketed sensory attractions built around handmade slime, interactive art and a custom-slime bar. Founded by Karen Robinovitz and Sara Schiller in 2019, the New York company also sells slime and merchandise and hosts parties, school visits and corporate events. Its US network includes large Institutes and smaller MiniMoo experiences.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Karen Robinovitz (Co-founder and Co-CEO), Sara Schiller (Co-founder and Co-CEO)
- **Products:** Sloomoo Institute, DIY Slime Bar, Slime and merchandise, Parties, field trips and corporate events, Virtual slime classes
- **Notable:** Opened the original SoHo attraction in October 2019., Reported approximately $30 million in 2023 revenue., Fast Company Innovation by Design honoree in 2023, according to its public company timeline.

## Products & services

- **Sloomoo Institute** — Large ticketed sensory attractions with handmade slime, interactive installations and a custom-slime bar.
- **DIY Slime Bar** — Guests choose texture, scent, color, charms and add-ins for a take-home slime.
- **Slime and merchandise** — Direct-to-consumer slime jars, kits and themed merchandise sold in shops and online.
- **Parties, field trips and corporate events** — Hosted group visits, birthday celebrations, educational outings and team activities.
- **Virtual slime classes** — Ingredients shipped ahead of instructor-led remote slime-making sessions.
- **Groov’s Groovy Grove** — New York installation in which touching slime triggers musical sounds.
- **Sloomoo MiniMoo** — Smaller experiential stores launched in Boston and King of Prussia outside Philadelphia.

## Achievements

- Opened the original SoHo attraction in October 2019.
- Reported approximately $30 million in 2023 revenue.
- Fast Company Innovation by Design honoree in 2023, according to its public company timeline.
- Founders included in Inc. Female Founders 250 in 2024.
- Expanded into smaller MiniMoo locations in November 2025.

## Latest updates

- **2025-07** — Groov’s Groovy Grove launched in New York, combining slime touch with music.
- **2025-11** — First MiniMoos opened in Boston and the King of Prussia Mall outside Philadelphia.
- **2026-07** — Charlotte location celebrated its grand opening July 18, following a soft opening.
- **2026-10** — As checked October 4, the official Washington D.C. location page says its Tysons Corner Center attraction has opened; the precise opening date is not established here.

## Links

- Website: https://www.sloomoo.com/
- LinkedIn: https://www.linkedin.com/company/sloomooinstitute/
- Twitter/X: https://twitter.com/sloomootute
- YouTube: https://www.youtube.com/channel/UCwmCYLcnE5M9GyqWgapq3sw
- Instagram: https://www.instagram.com/sloomooinstitute/
- Facebook: https://www.facebook.com/SloomooInstitute/
- TikTok: https://www.tiktok.com/@sloomooinstitute

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Published by YesPress — https://yespress.io
Last updated: 2026-10-04