# Slice Communications

> Slice Communications is an independent, woman-owned Philadelphia agency that combines strategic communications, public relations, social media, public affairs, content, digital marketing and crisis work. Founded in 2008 by Cassandra Bailey and a then-partner, it organizes campaigns around an Attention Model that moves a chosen audience from awareness through connection, engagement and conversion to advocacy, with separate strategy, execution and client-success disciplines and quarterly performance reviews.

- **Founded:** 2008
- **Headquarters:** Philadelphia, United States
- **Founders:** Cassandra Bailey (Founder and CEO)
- **Products:** Brand Building and Corporate Communications, Products and Services Marketing, Advocacy and Engagement, Employer Brand Communications, Transition Communications
- **Notable:** Founded in February 2008 and remained independent through the Great Recession and subsequent industry shifts., Certified woman-owned business., Named a Philadelphia Best Place to Work in 2019, 2023 and 2026 according to the company's LinkedIn profile.

## Products & services

- **Brand Building and Corporate Communications** — Messaging, brand identity, executive positioning, media relations and multichannel corporate communications.
- **Products and Services Marketing** — Integrated content, social, email, advertising, web and media programs designed to generate awareness and conversion.
- **Advocacy and Engagement** — Community and stakeholder programs intended to build support, reduce resistance and mobilize audiences.
- **Employer Brand Communications** — Internal and external communications that clarify the employee proposition and strengthen recruiting and retention.
- **Transition Communications** — Planning and campaign execution for leadership changes, mergers and other organizational transitions.
- **Crisis Communications** — Preparedness plans, media training, scenario exercises, monitoring and response for high-stakes situations.
- **Executive Communications** — Thought leadership, speaking, content and internal messaging for C-suite and emerging leaders.
- **H&G Public Affairs** — Community relations, issues management, reputation, third-party advocacy, public acceptance and risk communications through the acquired H&G operation.

## Achievements

- Founded in February 2008 and remained independent through the Great Recession and subsequent industry shifts.
- Certified woman-owned business.
- Named a Philadelphia Best Place to Work in 2019, 2023 and 2026 according to the company's LinkedIn profile.
- Acquired GillespieHall's assets in 2022 and Henry & Germann Public Affairs' assets in 2025.
- For the 2021 Philadelphia Flower Show, generated 1.7 million organic impressions, more than 93,000 engagements and over 7,000 new followers, while meeting the social-driven ticket goal before opening day.
- A DonorPerfect program increased social traffic and social conversions by 60% each and organic engagement by 99% over one year.
- A Delaware Wellness Challenge campaign doubled applications in each of its first two measured years, then increased them by another 20% in year three.
- An Axalta launch campaign produced more than 40 media placements, 118 million media impressions and 1.4 million social impressions.

## Latest updates

- **2025-08** — Acquired the assets of Henry & Germann Public Affairs, adding public affairs, community relations, issues management and public-acceptance capabilities.
- **2025-09** — Published an AI marketing guide and formalized a human-led position: AI can accelerate research and routine work, but client-facing output receives human review.
- **2026** — The company's LinkedIn profile lists Slice as a 2026 Best Place to Work and describes the agency as national in scope.

## Links

- Website: https://slicecommunications.com
- LinkedIn: https://www.linkedin.com/company/slice-communications
- Twitter/X: https://twitter.com/SliceComm
- Instagram: https://www.instagram.com/slicecommunications/
- Facebook: https://facebook.com/SliceCommunications/

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Profile page: https://yespress.io/slice-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-20