# Skyya

> Skyya is an independent, founder-led public relations and strategic communications agency founded in 2008. With teams in New York, Minneapolis and Chicago, it specializes in complicated companies that need a legible public story - especially in mobility, automotive technology, AI, robotics, manufacturing and defense. Its work spans media relations, product and funding launches, business and financial press, investor and analyst relations, crisis planning, government relations, content, events and media training.

- **Founded:** 2008
- **Headquarters:** New York, United States
- **Founders:** Susan Donahue (Co-founder and Managing Director), Derek Peterson (Co-founder)
- **Products:** Media relations, Business and financial press bureau, Investor and analyst relations, Stakeholder and government relations, Crisis communications
- **Notable:** Named Best Public Relations Firm in the 2022 Twin Cities Business Best of Business readers' poll., Won a 2008 MarCom Gold Award for its public-relations brochure and recognition for its website design., Reported 35 million-plus impressions and nearly a dozen top-tier stories in the first week of its Sibros engagement.

## Products & services

- **Media relations** — News campaigns, proactive pitching, rapid response, positioning, press tours, thought leadership, launches and reviews.
- **Business and financial press bureau** — Executive visibility, earnings campaigns, fundraising and transaction communications, and access to business and financial media.
- **Investor and analyst relations** — Investor awareness, analyst days, quarterly earnings support and financial analyst relations.
- **Stakeholder and government relations** — Communications support involving transportation agencies, economic bureaus, policymakers and policy partners.
- **Crisis communications** — Preparedness audits, real-time monitoring, crisis plans, internal policy, holding statements and investor messaging.
- **Content, events and media training** — Press releases, bylines, awards, campaign briefs, event activation, mock interviews and broadcast preparation.

## Achievements

- Named Best Public Relations Firm in the 2022 Twin Cities Business Best of Business readers' poll.
- Won a 2008 MarCom Gold Award for its public-relations brochure and recognition for its website design.
- Reported 35 million-plus impressions and nearly a dozen top-tier stories in the first week of its Sibros engagement.
- Reported 2.6 billion-plus unpaid impressions around the 2014 Indian Scout launch.
- Reported 168 million-plus launch-day impressions for Gocycle's U.S. push, alongside a 115% month-over-month increase in U.S. site users.
- Reported 44 coverage hits and more than 1.9 billion unpaid impressions around Gatik's $85 million Series B and Texas expansion.

## Latest updates

- **2026-08** — Skyya's public press feed highlighted client coverage involving BlackBerry robotics, Serve Robotics' Grubhub expansion, Range Zero's commercial EV sales partnership and Protolabs manufacturing momentum.
- **2026-07** — The agency highlighted coverage for CleanSpark, Freehand and BlackBerry across business and financial media.
- **2025-04** — Skyya published a case study describing 35 million-plus first-week impressions for Sibros' Series A communications campaign.

## Links

- Website: https://skyya.com
- LinkedIn: https://www.linkedin.com/company/skyyapr/
- Twitter/X: https://twitter.com/SkyyaPR
- Instagram: https://www.instagram.com/skyyapr/
- Facebook: https://www.facebook.com/SkyyaPR

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Profile page: https://yespress.io/skyya
Published by YesPress — https://yespress.io
Last updated: 2026-09-20