# SkyPop Protein Soda

> SkyPop Protein Soda is the 2026 reinvention of sports-nutrition brand Don't Quit: a Los Angeles beverage company that abandoned shakes to focus on a fizzy, zero-sugar drink with 10 grams of complete whey protein and 45 calories per can. Its seven-flavor lineup is built for everyday soda drinkers rather than only gym regulars, sold through national retailers and backed by beverage, media, sports and private-equity partners.

- **Founded:** 2020
- **Headquarters:** Los Angeles, United States
- **Founders:** Jake Steinfeld (Co-founder), Danny Stepper (Co-founder), Mark French (CEO and founder of the SkyPop-era platform)
- **Team size:** 11-50 employees on LinkedIn; supplied company data lists 17 employees
- **Products:** Root Beer Protein Soda, Ice Pop Protein Soda, Strawberry Cotton Candy Protein Soda, Orange Protein Soda, Fruit Punch Protein Soda
- **Notable:** Rebranded from Don't Quit and relaunched nationally as SkyPop in early 2026., Company leadership reports more than 65,000 retail facings across major U.S. chains., Built a seven-flavor portfolio around a consistent 10g-protein, zero-sugar, 45-calorie formula.

## Products & services

- **Root Beer Protein Soda** — Caffeine-free root beer with 10g complete whey protein, zero sugar and 45 calories.
- **Ice Pop Protein Soda** — Ice-pop flavored carbonated drink with 10g complete whey protein, zero sugar and 45 calories.
- **Strawberry Cotton Candy Protein Soda** — Playful strawberry and cotton-candy flavor with the core SkyPop nutrition profile.
- **Orange Protein Soda** — Orange soda with 10g complete whey protein, zero sugar and 45 calories.
- **Fruit Punch Protein Soda** — Fruit-punch soda with 10g complete whey protein, zero sugar and 45 calories.
- **Peaches & Cream Protein Soda** — Peach-and-cream flavored soda with the core SkyPop nutrition profile.
- **Grape Protein Soda** — Grape soda with 10g complete whey protein, zero sugar and 45 calories.

## Achievements

- Rebranded from Don't Quit and relaunched nationally as SkyPop in early 2026.
- Company leadership reports more than 65,000 retail facings across major U.S. chains.
- Built a seven-flavor portfolio around a consistent 10g-protein, zero-sugar, 45-calorie formula.
- Secured strategic backing from beverage, sports, media and investment groups including Keurig Dr Pepper, MSG Sports, L Catterton, iHeartMedia, LA Libations and Solyco Capital.
- The predecessor company's shakes earned NSF Certified for Sport status and reached professional baseball locker rooms before the portfolio was narrowed to soda.

## Latest updates

- **2026-01** — Don't Quit announced its rebrand as SkyPop, dropped the shake line and focused the business on protein soda.
- **2026-02** — The company described a national rollout through Target, Walmart, Kroger, Albertsons, Safeway, CVS and Gopuff and reported more than 65,000 retail facings.
- **2026-06** — CEO Mark French highlighted sales momentum across Target, Walmart and Kroger and announced a nationwide CVS launch.
- **2026-07** — SkyPop announced a nationwide rollout across Albertsons Companies banners including Safeway, Vons, Jewel-Osco and Shaw's.

## Links

- Website: https://drinkskypop.com
- LinkedIn: https://www.linkedin.com/company/skypop
- Instagram: https://www.instagram.com/drinkskypop/
- TikTok: https://www.tiktok.com/@drinkskypop

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Profile page: https://yespress.io/skypop-protein-soda
Published by YesPress — https://yespress.io
Last updated: 2026-08-20