# Sky Xu (Xu Yangtian)

> Xu Yangtian, known as Sky Xu and previously Chris Xu, is the founder, chairman and CEO of SHEIN. A graduate in international trade with an early career in search-engine marketing, he built a global fashion retailer around small-batch production and rapid replenishment. In 2026 he addressed a Guangdong development conference and appeared at SHEIN’s Hong Kong listing ceremony.

- **Role:** Founder, Chairman of the Board, Executive Director and Chief Executive Officer at SHEIN
- **Organizations:** SHEIN
- **From:** Zibo, China
- **Education:** Bachelor’s degree in international trade, Qingdao University of Technology
- **Known for:** Built SHEIN into an international fashion retailer; in his February 2026 speech Xu said it served more than 160 countries and regions., Led the 2015 rebranding from Sheinside to SHEIN., Led SHEIN through its September 2026 Hong Kong public listing, which raised about US$1.7 billion.

## Career timeline

- **2007** — Graduated from Qingdao University of Technology with a bachelor’s degree in international trade.
- **Before SHEIN** — Worked in search-engine marketing services for export companies alongside future co-founders.
- **2012** — Founded the Nanjing-based Sheinside business with Molly Miao, Maggie Gu and Tony Ren; Reuters uses 2012 for the company’s founding.
- **2015** — Rebranded Sheinside as SHEIN.
- **2022** — SHEIN moved its headquarters to Singapore; Xu was reported to be a permanent resident.
- **2026-02** — Spoke at the Guangdong High-Quality Development Conference on February 24 and committed to continued supply-chain investment.
- **2026-09** — Appeared at SHEIN’s Hong Kong listing on September 1; the CFO delivered remarks and struck the gong.

## Achievements

- Built SHEIN into an international fashion retailer; in his February 2026 speech Xu said it served more than 160 countries and regions.
- Led the 2015 rebranding from Sheinside to SHEIN.
- Led SHEIN through its September 2026 Hong Kong public listing, which raised about US$1.7 billion.

## Latest updates

- **2026-09** — SHEIN listed in Hong Kong on September 1; Xu attended and posed with staff, while the CFO spoke and struck the gong.
- **2026-07** — SHEIN’s listing disclosures identified Xu as founder, board chairman, executive director and CEO and confirmed his 2007 international-trade degree.
- **2026-02** — Xu delivered a rare televised speech to the Guangdong High-Quality Development Conference on February 24.

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Profile page: https://yespress.io/sky-xu
Published by YesPress — https://yespress.io
Last updated: 2026-10-15