# Sky (Chris) Xu

> Xu Yangtian, known first as Chris Xu and now as Sky Xu, is the founder, chairman and chief executive of SHEIN. Trained in international trade and early search-engine marketing, he helped turn small-batch, data-led apparel production in Guangdong into a retailer serving roughly 160 markets. After years of avoiding public appearances, Xu delivered a rare public speech in Guangzhou in February 2026 and attended SHEIN's Hong Kong listing ceremony in September 2026.

- **Role:** Founder, Chairman, Executive Director and Chief Executive Officer at SHEIN
- **Organizations:** SHEIN, Nanjing Dianwei Information Technology
- **From:** Shandong, China
- **Nationality:** Chinese
- **Education:** Bachelor's degree in international trade, Qingdao University of Technology
- **Known for:** Built SHEIN into a global online retailer serving roughly 160 markets., Developed a small-batch, rapid-response operating model linking customer demand data with suppliers., Led SHEIN through its September 2026 Hong Kong listing, which raised about US$1.7 billion.

## Career timeline

- **2007** — Received a bachelor's degree in international trade from Qingdao University of Technology.
- **2008** — Co-founded Nanjing Dianwei Information Technology, a cross-border e-commerce venture, after working in search-engine marketing for exporters.
- **2011** — Launched SheInside, an online apparel business that became a predecessor to SHEIN.
- **2014** — Established SHEIN's presence in Guangzhou, where its supplier and logistics system developed.
- **2015** — The SheInside brand became SHEIN.
- **2021** — SHEIN's corporate headquarters shifted to Singapore around this period.
- **2026-02** — Made a rare public appearance at the Guangdong High-Quality Development Conference and pledged more than RMB 10 billion of supply-chain investment over three years.
- **2026-09** — Attended SHEIN's Hong Kong Stock Exchange listing ceremony; the offering raised about US$1.7 billion.

## Achievements

- Built SHEIN into a global online retailer serving roughly 160 markets.
- Developed a small-batch, rapid-response operating model linking customer demand data with suppliers.
- Led SHEIN through its September 2026 Hong Kong listing, which raised about US$1.7 billion.
- Reported in his February 2026 speech that SHEIN's export value had exceeded RMB 100 billion.

## Latest updates

- **2026-09** — Attended SHEIN's Hong Kong listing ceremony. The IPO raised about US$1.7 billion, and shares closed their first session near the offer price after an early decline.
- **2026-02** — Gave a rare public speech in Guangzhou, calling Guangdong SHEIN's root and pledging more than RMB 10 billion in provincial supply-chain investment over the following three years.

## Links

- Website: https://ir.sheingroup.com/management-directors

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Profile page: https://yespress.io/sky-chris-xu
Published by YesPress — https://yespress.io
Last updated: 2026-09-26