# Skirt PR

> Skirt PR is a Chicago boutique communications agency founded in 2003 by Adrienne Eckert Petersen. It combines public relations, social strategy and production, influencer partnerships, and live events for consumer-facing brands. Its recent work shows the model in numbers: an entirely organic Bomb Pop campaign produced more than 5.16 million impressions and 34,500 new followers in one year, while a creator-led Purdue Global campaign generated 13.7 million impressions, 4.3 million video views, and 40,300 link clicks.

- **Founded:** 2003
- **Headquarters:** Chicago, United States
- **Founders:** Adrienne Eckert Petersen (CEO & Founder)
- **Products:** Public relations, Events, Social media, Influencer partnerships
- **Notable:** Bomb Pop campaign produced 5.16 million organic impressions, 48,000 engagements, and 34,500 new followers in one year with zero paid boosting., Bomb Pop work won two Gold MarCom Awards and a Gold AVA Digital Award, according to Skirt PR's case study., Purdue Global creator work generated 13.7 million impressions, 4.3 million video views, and 40,300 link clicks.

## Products & services

- **Public relations** — Ongoing media monitoring, narrative development, media targeting, pitching, spokesperson opportunities, and earned coverage across national, regional, and local outlets.
- **Events** — Concepting and execution for intimate dinners, product launches, pop-ups, and large consumer or media events, from invitations through follow-up.
- **Social media** — Strategy, platform-native content, shoots, campaigns, promotions, channel management, community engagement, and performance optimization.
- **Influencer partnerships** — Organic and paid creator programs covering target identification, creative briefs, contract negotiation, content review, and campaign management.

## Achievements

- Bomb Pop campaign produced 5.16 million organic impressions, 48,000 engagements, and 34,500 new followers in one year with zero paid boosting.
- Bomb Pop work won two Gold MarCom Awards and a Gold AVA Digital Award, according to Skirt PR's case study.
- Purdue Global creator work generated 13.7 million impressions, 4.3 million video views, and 40,300 link clicks.
- Dryel program generated a reported $3.15 million in publicity value, more than 1.4 million social impressions, and a 46.7% top-influencer conversion rate.
- Sleep Innovations' Mexico campaign coincided with a threefold ecommerce sales increase and launched a TikTok account that reached 1,852 followers in under three months.
- Recognized as a Women's Business Enterprise by WBENC in 2013.

## Latest updates

- **2026-06** — Skirt PR relaunched its own social presence with a new TikTok push, an Instagram refresh, renewed Pinterest activity, and more investment in LinkedIn.
- **2026-05** — Adrienne Eckert Petersen announced the opening of a new Skirt PR office in Chicago.
- **2026** — The Endless Summer with Bomb Pop campaign appeared in the 18th Annual Shorty Awards program in the Branded Content and Organic Promotion category.
- **2025-12** — The agency opened applications for its Chicago-based 2026 summer internship program.

## Links

- Website: https://skirtpr.com
- LinkedIn: https://www.linkedin.com/company/skirt-pr
- Twitter/X: https://twitter.com/skirtpr
- Instagram: https://www.instagram.com/skirtpr/
- Facebook: https://facebook.com/skirtpr

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Profile page: https://yespress.io/skirt-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-23