# Skipta

> Skipta operates more than 50 specialty-focused online communities for verified healthcare professionals and sells targeted advertising, sponsored content and data-informed engagement services to pharmaceutical and life science organisations. Founded by infusion pharmacist Theodore Search in 2009, it is now a Norstella company.

- **Founded:** 2009
- **Headquarters:** New York, United States
- **Founders:** Theodore Search (Founder & Chief Executive Officer)
- **Products:** Specialty medical communities, InStream Post, Showcase, Skoop Email, SkiptaNXT
- **Notable:** Launched Pharmacist Society in 2009., Operated 28 specialty networks by February 2015., Added to Informa’s pharma business in 2017, as documented in its 2019 annual report.

## Products & services

- **Specialty medical communities** — Verified HCP forums, clinical news, peer discussion and education across more than 50 communities.
- **InStream Post** — Custom text, images, video and files delivered in targeted community feeds.
- **Showcase** — A brand website embedded as a microsite within a Skipta community.
- **Skoop Email** — Sponsored brand-content emails delivered from an HCP community to verified professionals.
- **SkiptaNXT** — Engagement engine using member activity and real-world data triggers to personalise subsequent messages.
- **Lab Alerts** — Messages triggered by lab testing events or results.
- **Market Access Messaging** — Local coverage information using MMIT data, delivered through banners, emails and native posts.
- **Peer-led engagement** — KOL Q&A, featured discussions, on-demand lectures, quizzes and virtual roundtables.
- **SmartReach** — Programmatic banner campaigns reaching community members across the web.

## Achievements

- Launched Pharmacist Society in 2009.
- Operated 28 specialty networks by February 2015.
- Added to Informa’s pharma business in 2017, as documented in its 2019 annual report.
- Current website reports more than one million verified HCPs and more than 50 communities.

## Latest updates

- **2026-06** — Published a thought-leadership resource on misinformation, limited visit time and AI concerns in patient care.
- **2026-04** — Published a Skipta + NorstellaLinQ case study claiming 3X higher performance from targeted specialty-pharmacist engagement; the public landing page does not define the performance metric.
- **2025-10** — Published a real-world-data HCP marketing article in partnership with BioPharma Dive.

## Links

- Website: https://www.skipta.com/
- LinkedIn: https://www.linkedin.com/company/skipta/
- Twitter/X: https://twitter.com/skiptatech
- Facebook: https://www.facebook.com/SkiptaTechnology/

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Profile page: https://yespress.io/skipta
Published by YesPress — https://yespress.io
Last updated: 2026-10-04