# Skai

> Skai, formerly Kenshoo, sells software and services that help brands and agencies plan, run and measure advertising across retail media, paid search and paid social. Its platform combines campaign automation, budget optimization, measurement and Celeste AI, with additional offerings for data unification and custom AI agents.

- **Founded:** 2006
- **Headquarters:** San Francisco, United States
- **Founders:** Yoav Izhar-Prato (Co-founder, CEO and chairman), Nir Cohen (Co-founder; founding CTO), Alon Sheafer (Co-founder; founding chief innovation officer)
- **Products:** Skai Omnichannel Platform, Celeste AI, Skai Studio, Agent Connect, Datahub
- **Notable:** Rebranded from Kenshoo to Skai in June 2021 after acquiring Signals Analytics., Launched Celeste AI in April 2025., Named Overall AdTech Company of the Year in the 2026 MarTech Breakthrough Awards.

## Products & services

- **Skai Omnichannel Platform** — Planning, activation, optimization and reporting across retail media, paid search and paid social; includes Celeste AI.
- **Celeste AI** — Generative AI marketing assistant for performance analysis, planning and recommendations.
- **Skai Studio** — Environment for building and coordinating marketing agents with organizational guardrails and optional human approvals; announced in May 2026.
- **Agent Connect** — Connects externally built AI agents to Skai data and campaign actions through its MCP ecosystem.
- **Datahub** — Standalone marketing-data unification and normalization offering.
- **Impact Navigator** — Geographic testing to estimate the incremental effect of advertising tactics without individual-level tracking.
- **Expert Services and Skai Labs** — Strategic advice, implementation support and custom development for marketing operations.
- **Commerce solutions** — Digital shelf insights, content optimization, revenue recovery and ticketing automation.

## Achievements

- Rebranded from Kenshoo to Skai in June 2021 after acquiring Signals Analytics.
- Launched Celeste AI in April 2025.
- Named Overall AdTech Company of the Year in the 2026 MarTech Breakthrough Awards.
- Bayer case study reports an improvement of more than 32% in incremental ROI with overall retail-network investment held flat.

## Latest updates

- **2026-10** — October 20: Power Digital announced an Omega integration partnership through Agent Connect.
- **2026-10** — October 13: direct Uber Advertising integration announced for Canada, Mexico, Chile, the UK, France, Japan, Taiwan and Australia.
- **2026-09** — Agent Connect announced; the release is dated September 22 while the newsroom lists September 23.
- **2026-05** — Skai announced Studio, expanded Celeste capabilities, standalone Data Hub and strategic advisory services.

## Links

- Website: https://skai.io/
- LinkedIn: https://www.linkedin.com/company/skaicommerce/
- Twitter/X: https://twitter.com/skaicommerce
- GitHub: https://github.com/kenshoo
- Instagram: https://www.instagram.com/lifeatskai/
- Facebook: https://www.facebook.com/skaicommerce

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Profile page: https://yespress.io/skai
Published by YesPress — https://yespress.io
Last updated: 2026-10-21