# Siro

> Siro is an AI conversation intelligence platform built for in-person sales. Reps use its mobile app to record face-to-face conversations at the kitchen table, on the job site, or in the showroom; Siro then transcribes and analyzes those conversations to surface coaching moments, draft follow-ups, update the CRM, and show reps how top performers handle objections. Founded in 2020 by former Cutco top-1% seller and McKinsey alum Jake Cronin, the New York company raised a $50M Series B in May 2025 led by SignalFire, bringing total funding to roughly $75M.

- **Founded:** 2020
- **Headquarters:** New York, New York, United States
- **Founders:** Jake Cronin (Founder & CEO)
- **Team size:** ~91 employees
- **Products:** Siro Mobile App, Conversation Intelligence Platform, Halftime Mode, Follow-up & CRM Automation, Industry-specific AI models
- **Notable:** Raised $50M Series B led by SignalFire in May 2025; ~$75M raised to date., Reps who use Siro close 36% more revenue, per the company., Customers report 30% lower rep turnover and up to 10x faster coaching cycles.

## Products & services

- **Siro Mobile App** — iOS/Android app that lets reps record their in-person sales conversations from their pocket - no note-taking or post-call scramble required.
- **Conversation Intelligence Platform** — AI that transcribes and analyzes recorded conversations, surfacing coaching moments, objection handling, and revenue-driving behaviors in a dashboard where teams share and learn from top performers.
- **Halftime Mode** — Real-time coaching delivered to the rep mid-conversation so they can adjust before the deal is won or lost.
- **Follow-up & CRM Automation** — The moment a conversation ends, Siro drafts follow-ups, updates the CRM, and flags the moments that moved or stalled the deal.
- **Industry-specific AI models** — Vertical-tuned models (e.g., HVAC, home improvement, automotive) that assess rapport-building and rejection handling against the norms of each trade.

## Achievements

- Raised $50M Series B led by SignalFire in May 2025; ~$75M raised to date.
- Reps who use Siro close 36% more revenue, per the company.
- Customers report 30% lower rep turnover and up to 10x faster coaching cycles.
- Jacuzzi reported a 23% increase in average transaction value and 80% of reps opting into daily AI coaching.
- Reduced customer complaints and support tickets by 90% via its AssemblyAI-powered workflow.
- Selected to power conversation intelligence in ServiceTitan's Field Pro.

## Latest updates

- **2025-05** — Announced $50M Series B led by SignalFire with 01 Advisors, StepStone, CRV, Fika, and Index; funds earmarked for product and hiring across engineering, sales, and customer success.
- **2025-05** — TechCrunch and PR Newswire coverage detailing Siro's growth to hundreds of customers across home improvement, med spas, and wholesale distribution.

## Links

- Website: https://siro.ai
- LinkedIn: https://www.linkedin.com/company/siro-ai

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Profile page: https://yespress.io/siro
Published by YesPress — https://yespress.io
Last updated: 2026-07-18