# Sinisa Rakovich

> Sinisa (Siggi) Rakovich is the founder and CEO of Hunch, a creative performance platform used by paid social teams at global brands and agencies to automate ad creative, media buying, and cross-channel insights across Meta, TikTok, and Snapchat. Split between New York and Belgrade, Hunch was co-founded in 2018 by Rakovich with Igor Simovic and Nikola Milenkovic, a team that had worked together for more than 15 years. Before Hunch, Rakovich founded Building Explorer, a real-estate platform acquired by PBF in 2010. Hunch raised a €4M round led by Catalyst Romania in 2022 and works with more than 100 global brands.

- **Role:** Founder & CEO at Hunch
- **Organizations:** Hunch, Building Explorer, Inc.
- **Nationality:** Serbian-American
- **Education:** Information Systems Decision Science, California State University, Fullerton, Virtual Design and Construction, Stanford University (CIFE program)
- **Known for:** Exited Building Explorer to PBF in 2010., Co-founded and scaled Hunch to more than 100 global brand and agency customers., Raised €4M Series funding in 2022 led by Catalyst Romania.

## Career timeline

- **pre-2010** — Founded Building Explorer, Inc., a platform for the real estate industry.
- **2010** — Building Explorer acquired by PBF.
- **2018** — Co-founded Hunch with Igor Simovic and Nikola Milenkovic in Belgrade and New York.
- **2022** — Hunch raised €4M Series A led by Catalyst Romania Fund II.
- **2023** — Featured on The Recursive Podcast, 'Finding Your Zone of Genius.'
- **2025** — Hunch recognized with multiple G2 awards; expands presence as a Meta Business Partner across Meta, TikTok, and Snapchat.

## Achievements

- Exited Building Explorer to PBF in 2010.
- Co-founded and scaled Hunch to more than 100 global brand and agency customers.
- Raised €4M Series funding in 2022 led by Catalyst Romania.
- Grew Hunch 11% month-on-month for 18 consecutive months.
- Meta Business Partner with multiple G2 awards for 2025.

## Latest updates

- **2022-05** — Hunch closed €4M funding round led by Catalyst Romania.
- **2023-05** — Featured on The Recursive Podcast on finding your zone of genius.
- **2025** — Hunch named Meta Business Partner and picks up multiple G2 awards.

## Links

- Website: https://hunchads.com
- LinkedIn: https://www.linkedin.com/in/sinisarakovic/
- YouTube: https://www.youtube.com/watch?v=bbuAXupoKcQ
- Facebook: https://www.facebook.com/sinisa.rakovic

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Profile page: https://yespress.io/sinisa-rakovich
Published by YesPress — https://yespress.io
Last updated: 2026-07-08