# Sinisa Rakovic

> Sinisa Rakovic, also known as Siggi Rakovich, is the founder and CEO of Hunch. After studying and working in California, he returned to Serbia in 2005 and founded construction-software company Building Explorer. He started Hunch in 2016 and led its shift from analytics toward creative automation and media buying, followed by a €4 million funding round in 2022.

- **Role:** Founder & CEO at Hunch
- **Organizations:** Hunch, Building Explorer
- **Education:** Information systems and management (reported field of study), California State University, Stanford University - Center for Integrated Facility Engineering (CIFE)
- **Known for:** Founded and led Building Explorer before its 2010 acquisition., Led Hunch’s development from analytics toward creative production and media-buying automation., Hunch announced a €4 million funding round in May 2022.

## Career timeline

- **2005** — Returned from California to Serbia and founded Building Explorer, which developed virtual-construction software.
- **2008** — Describes CIFE Technical Advisory Committee involvement and presenting to Stanford graduate students on his professional profile.
- **2010** — Building Explorer acquired; SeedBlink names the acquirer as PBF.
- **2015** — Reported winning the World Bank and EU-supported Pioneers of the Balkans pitch competition on his professional profile.
- **2016** — Started Hunch.
- **2019** — Discussed Hunch’s automation business and international customer base with Startit; spoke at MarTech Challenge.
- **2022** — Hunch announced a €4 million round led by Catalyst Romania on May 31.
- **2023** — Appeared on The Recursive podcast to discuss his career, creative intelligence and entrepreneurship in Eastern Europe.
- **2024** — Presented with Gareth O’Neill at Meta’s Performance Marketing Summit in London.

## Achievements

- Founded and led Building Explorer before its 2010 acquisition.
- Led Hunch’s development from analytics toward creative production and media-buying automation.
- Hunch announced a €4 million funding round in May 2022.
- Reported a Pioneers of the Balkans pitch-competition win in December 2015 on LinkedIn.

## Latest updates

- **2026-06** — Hunch’s June 15 product article announced TikTok campaign creation and launch alongside Meta and Snapchat in the platform.
- **2026-04** — His Hunch author page lists an April 29 update to his guide on Facebook Dynamic Ads.
- **2025-09** — His essay on creative differentiation is listed as updated September 29; this is an update date rather than a claimed original publication date.

## Links

- Website: https://www.hunchads.com/
- LinkedIn: https://www.linkedin.com/in/sinisarakovic

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Profile page: https://yespress.io/sinisa-rakovic
Published by YesPress — https://yespress.io
Last updated: 2026-10-15