# Singular

> Singular is a marketing intelligence platform that unifies attribution, campaign analytics, and ad-spend data so growth marketers can see exactly which dollars produced which users. Founded in 2014 by ex-Onavo executives, it now optimizes more than $10B in annual ad spend for customers including Lyft, Yelp, LinkedIn, Match, and Rovio, and connects to 2,000+ ad and measurement partners.

- **Founded:** 2014
- **Headquarters:** Palo Alto, California, United States
- **Founders:** Gadi Eliashiv (Co-founder & CEO), Susan Kuo (Co-founder & COO), Eran Friedman (Co-founder & CTO)
- **Team size:** ~370
- **Products:** Marketing ETL, Mobile Attribution (MMP), Creative IQ, Ad Revenue Attribution, Fraud Prevention
- **Notable:** Optimizes more than $10B in annual ad spend across its customer base., Tracked over $7B in cumulative marketing spend since founding., Named best MMP in G2 survey results, 2024.

## Products & services

- **Marketing ETL** — Automated data pipelines that pull campaign cost, creative, and performance data from 2,000+ ad networks into one normalized schema.
- **Mobile Attribution (MMP)** — Top-tier Mobile Measurement Partner with deterministic, probabilistic, SKAdNetwork, and AdAttributionKit support across iOS, Android, web, CTV, PC and console.
- **Creative IQ** — AI-powered creative optimization that ties individual visuals, hooks, and messages to downstream revenue and ROI.
- **Ad Revenue Attribution** — Combines in-app ad monetization data with user-level attribution to produce a true LTV picture.
- **Fraud Prevention** — Real-time ad-fraud detection across installs, in-app events, and post-install activity.
- **Singular AI** — A grounded AI layer that answers marketing questions using only the customer's own data, with sources cited.

## Achievements

- Optimizes more than $10B in annual ad spend across its customer base.
- Tracked over $7B in cumulative marketing spend since founding.
- Named best MMP in G2 survey results, 2024.
- 2,000+ ad and measurement network integrations.
- Raised $50M+ total from Norwest, General Catalyst, Telstra Ventures, Thomvest.

## Latest updates

- **2025-11** — Launched Singular AI - a transparent, sourced AI intelligence layer trained only on the customer's own marketing data.
- **2025-04** — Q1 2025 Quarterly Trends report flagged an 8,400% jump in ChatGPT-driven app install spend.
- **2024** — Named top MMP by G2 customer review survey.

## Links

- Website: https://www.singular.net
- LinkedIn: https://www.linkedin.com/company/singular-labs
- Twitter/X: https://twitter.com/TweetSingular
- YouTube: https://www.youtube.com/@SingularNet
- Facebook: https://facebook.com/singularplatform/

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Profile page: https://yespress.io/singular
Published by YesPress — https://yespress.io
Last updated: 2026-05-23