# Simulmedia

> Simulmedia is a New York adtech company that turns TV advertising into a measurable, performance channel. Founded in 2008 by Dave Morgan, it pioneered data-driven linear TV and now spans streaming, cable, broadcast, and in-game inventory through its TV+ media-buying platform, Skybeam self-serve tool, and PlayerWON in-game ad product. Its software plans, activates, optimizes, and measures campaigns across screens, backing managed buys with delivery guarantees and closed-loop measurement so advertisers of any size can reach and prove TV audiences.

- **Founded:** 2008
- **Headquarters:** New York, New York, United States
- **Founders:** Dave Morgan (Founder & CEO)
- **Team size:** ~150 employees
- **Products:** TV+, Skybeam, Performance TV, PlayerWON, TV+ Planning Insights
- **Notable:** Pioneered the data-driven linear TV advertising market beginning in 2008., Trusted by over 100 leading brands including Disney, Experian, and Choice Hotels., Helped Experian cut cost-per-site-visit by 54.6% via TV bought like digital.

## Products & services

- **TV+** — Enterprise media-buying platform that plans, activates, optimizes, and measures TV campaigns across streaming and linear, forecasting at the spot level and backing managed campaigns with delivery guarantees and closed-loop measurement.
- **Skybeam** — Self-serve TV advertising platform for businesses and agencies to create, manage, and measure CTV, broadcast, and cable campaigns with 250+ targeting options - as simple as running a digital ad.
- **Performance TV** — Managed service offering that plans and runs outcome-driven TV campaigns tied to measurable business results.
- **PlayerWON** — In-game advertising and rewards platform for free-to-play console and PC games, letting players earn rewards for opting into brand-sponsored video.
- **TV+ Planning Insights** — Free planning tool for modeling audiences and TV campaign reach before activation.

## Achievements

- Pioneered the data-driven linear TV advertising market beginning in 2008.
- Trusted by over 100 leading brands including Disney, Experian, and Choice Hotels.
- Helped Experian cut cost-per-site-visit by 54.6% via TV bought like digital.
- Raised a $29M Series E led by Union Square Ventures in 2019.
- Launched Skybeam self-serve TV, then extended it to traditional broadcast and cable in November 2025.

## Latest updates

- **2025-11** — Skybeam launched self-serve access to traditional broadcast and cable TV, alongside streaming, in one platform.
- **2025-06** — Announced partnership with OptimizeRx at Cannes Lions to bring Micro-Neighborhood Targeting audiences to self-serve TV buying.
- **2025-01** — CEO Dave Morgan detailed how AI creative and self-serve buying unlock CTV for smaller advertisers.
- **2024-01** — Dave Morgan returned as CEO, succeeding Jon Werther.

## Links

- Website: https://simulmedia.com
- LinkedIn: https://www.linkedin.com/company/simulmedia
- Twitter/X: https://twitter.com/simulmedia
- YouTube: https://www.youtube.com/channel/UCCp4_sxb4sKy2GBsqPods3A
- Facebook: https://facebook.com/Simulmedia

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Profile page: https://yespress.io/simulmedia
Published by YesPress — https://yespress.io
Last updated: 2026-07-18