# Simpo

> Simpo was a San Francisco product engagement software company that let product and customer success teams create in-app walkthroughs, announcements, searchable help and surveys. Neat reported lower support volume and churn after deploying it, while founder Yuval Karmi later described how the company itself wound down in 2021. WalkMe bought Simpo technology assets that October.

- **Founded:** 2016
- **Headquarters:** San Francisco, United States
- **Founders:** Yuval Karmi (Co-founder and CEO), Yohanan Hruschev (Co-founder)
- **Products:** Smart Walkthroughs, Targeted Announcements, Universal Knowledge Search, NPS and Surveys, Product engagement platform
- **Notable:** Neat reported a 55% decrease in support call volume and 20% lower year-over-year churn after implementing Simpo alongside other user-experience initiatives., Neat estimated roughly 2,080 engineering hours saved and said more than 193,000 unique users interacted with Simpo experiences., WalkMe purchased Simpo technology assets on 2021-10-04 for $1.306 million in cash, according to its SEC filing.

## Products & services

- **Smart Walkthroughs** — Step-by-step in-app guidance for onboarding and complex workflows.
- **Targeted Announcements** — Messages about changes and features shown to selected users in the product.
- **Universal Knowledge Search** — In-app search across existing help materials, used by Neat to surface answers in the user’s own words.
- **NPS and Surveys** — In-app collection of user sentiment and feedback.
- **Product engagement platform** — No-code tools for product and customer success teams to tailor user journeys and measure interaction.

## Achievements

- Neat reported a 55% decrease in support call volume and 20% lower year-over-year churn after implementing Simpo alongside other user-experience initiatives.
- Neat estimated roughly 2,080 engineering hours saved and said more than 193,000 unique users interacted with Simpo experiences.
- WalkMe purchased Simpo technology assets on 2021-10-04 for $1.306 million in cash, according to its SEC filing.

## Latest updates

- **2026-05** — Founder Yuval Karmi published a retrospective saying Simpo raised $15.5 million, employed 21 people and wound down in 2021.
- **2021-10** — WalkMe purchased Simpo technology assets for $1.306 million in cash.
- **2021-04** — According to Karmi, Simpo began shutting down.

## Links

- Website: https://www.simpo.com
- LinkedIn: https://www.linkedin.com/company/simpoio
- Twitter/X: https://x.com/simpoio
- Facebook: https://www.facebook.com/simpoio

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Profile page: https://yespress.io/simpo
Published by YesPress — https://yespress.io
Last updated: 2026-09-29