# Simply Wall St

> Simply Wall St is a Sydney-based fintech that turns complex financial data into simple, colorful visuals so everyday people can research and analyze stocks with confidence. Best known for its 'Snowflake' infographic that grades companies across valuation, growth, financial health, past performance and dividends, the platform covers 120,000+ stocks across 90 global markets and is used by more than 7 million investors worldwide. Founded in 2014 by Al Bentley, it operates a freemium subscription model and has grown from a visual research tool into an integrated portfolio and community investing platform.

- **Founded:** 2014
- **Headquarters:** Sydney, Australia
- **Founders:** Al Bentley (Founder & CEO), Nick Van Den Berg (Co-founder)
- **Team size:** ~48 employees, spanning 17+ nationalities
- **Products:** Snowflake Analysis, Stock Screener, Portfolio Tracker, Dividend Tracker, Community Narratives
- **Notable:** Grown to 7+ million registered investors worldwide, Coverage of 120,000+ stocks across 90 global markets, Reached profitability while expanding to global market coverage

## Products & services

- **Snowflake Analysis** — A visual infographic grading each company across Valuation, Growth, Financial Health, Past Performance and Dividends, with fair value estimates updating roughly every six hours during trading. It is a picture of fundamentals, not a buy/sell signal.
- **Stock Screener** — Filter 120,000+ stocks, ETFs and funds across 90 markets by Snowflake score, country, sector, industry, valuation, dividend yield, market cap and more.
- **Portfolio Tracker** — Track holdings with automatic fundamental analysis, risk checks, and currency gain/loss handling across global markets.
- **Dividend Tracker** — Monitor dividend income, yields and payment schedules across a portfolio.
- **Community Narratives** — User-written investment theses and fair value scenarios that let investors compare their own view of a stock against the community's.
- **Market Insights & Watchlists** — Curated analysis on investing themes, plus watchlists and alerts to follow companies over time.

## Achievements

- Grown to 7+ million registered investors worldwide
- Coverage of 120,000+ stocks across 90 global markets
- Reached profitability while expanding to global market coverage
- Raised its Series A directly from its own customer base
- Built the recognizable 'Snowflake' visual now synonymous with the brand

## Latest updates

- **2024-01** — Rolled out Community Narratives, letting investors publish and compare their own fair value scenarios.
- **2019-01** — Expanded to global market coverage and reached profitability.

## Links

- Website: https://simplywall.st
- LinkedIn: http://www.linkedin.com/company/simply-wall-st
- Twitter/X: https://twitter.com/simplywallst
- YouTube: https://www.youtube.com/c/SimplyWallSt
- Instagram: https://www.instagram.com/simplywallst
- Facebook: https://www.facebook.com/pages/Simply-Wall-St/276517135812512

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Profile page: https://yespress.io/simply-wall-st
Published by YesPress — https://yespress.io
Last updated: 2026-07-25