# SimpliFed

> SimpliFed is a virtual maternal health company based in Ithaca, New York, that helps families through pregnancy, postpartum, and baby feeding. Founded by biomedical engineer Andrea Ippolito in 2019, it began as insurance-covered virtual lactation support and has grown into a broader 'Maternal Health Operating System' (mOS) that pairs IBCLC lactation consultants and care navigators with prenatal and postpartum virtual OB services. Working in-network with most major commercial plans and Medicaid in multiple states, SimpliFed partners with health systems and OB clinics to extend judgment-free, evidence-based care into the home.

- **Founded:** 2019
- **Headquarters:** Ithaca, New York, United States
- **Founders:** Andrea Ippolito (Founder & CEO)
- **Team size:** Approximately 73 employees
- **Products:** Virtual Lactation & Baby Feeding Support, Care Navigators / Allies, Virtual OB / Prenatal & Postpartum Care, Maternal Health Operating System (mOS)
- **Notable:** Raised an oversubscribed $10.8M Series A in April 2026 to expand its maternal health ecosystem., 97% patient satisfaction score and under 2% no-show rate., 2.6% ER utilization vs a 7.6% national average.

## Products & services

- **Virtual Lactation & Baby Feeding Support** — Insurance-covered 1:1 telehealth visits with International Board Certified Lactation Consultants (IBCLCs) and certified counselors, supporting breastfeeding, chest feeding, formula feeding, pumping, and donor milk. Individualized care plans often start during pregnancy with up to six virtual appointments.
- **Care Navigators / Allies** — 24/7 access to care navigators ('allies') who provide ongoing, judgment-free guidance, answer questions, and help families connect to social resources and escalate care when needed.
- **Virtual OB / Prenatal & Postpartum Care** — Expanding offering providing prenatal and postpartum care for low-risk patients in partnership with health systems and OB clinics, including mental health and social needs screening and remote patient monitoring.
- **Maternal Health Operating System (mOS)** — A B2B, multi-tenancy, white-label platform with bi-directional data exchange (HL7/SMART-on-FHIR, Epic MyChart integration), risk stratification, care pathway management, and analytics that lets health systems and payers deliver maternal care at home.

## Achievements

- Raised an oversubscribed $10.8M Series A in April 2026 to expand its maternal health ecosystem.
- 97% patient satisfaction score and under 2% no-show rate.
- 2.6% ER utilization vs a 7.6% national average.
- 96.6% breastfeeding continuation at one week (vs 85.7% national) and 55.3% at 12 months (vs 40.8% national).
- On track to support roughly 5% of all U.S. births in 2026.
- Helped families navigate the 2022 U.S. infant formula shortage.
- Founder Andrea Ippolito previously co-founded Smart Scheduling, acquired by athenahealth in 2016.

## Latest updates

- **2026-04** — Closed an oversubscribed $10.8M Series A led by Morningside and Hesperia Capital to scale lactation services and expand virtual OB care.
- **2025-02** — Raised $4M led by Morningside to build a more comprehensive maternal care-at-home platform.
- **2022-06** — Featured by Cornell Chronicle for helping parents during the national infant formula shortage.
- **2021-09** — Announced a $500K pre-seed round focused on infant nutrition support.

## Links

- Website: https://simplifed.com
- LinkedIn: http://www.linkedin.com/company/simplifed
- Twitter/X: https://twitter.com/simplifedb
- Instagram: https://instagram.com/simplifedbaby
- Facebook: https://facebook.com/SimpliFedBaby

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Profile page: https://yespress.io/simplifed
Published by YesPress — https://yespress.io
Last updated: 2026-06-06