# Simpli.fi

> Simpli.fi is a Fort Worth, Texas-based advertising technology company that built one of the industry's leading programmatic demand-side platforms (DSP) on unstructured data rather than pre-packaged audience segments. Its Advertising Success Platform combines programmatic media buying - across connected TV, mobile, display, video, native and audio - with agency management and workflow software used by more than 2,000 media teams, agencies and brands. Backed by Blackstone and GTCR at a $1.5 billion valuation, the company specializes in granular, localized, addressable targeting at scale.

- **Founded:** 2010
- **Headquarters:** Fort Worth, Texas, United States
- **Founders:** Frost Prioleau (Co-founder, former CEO, now Executive Chairman), Paul Harrison (Co-founder, CTO)
- **Team size:** ~550 employees
- **Products:** Demand-Side Platform (DSP), Performance CTV, Addressable & Geo-Fencing Targeting, Agency Management & Workflow Software, Attribution & Analytics
- **Notable:** Named Best Overall AdTech Company in the 8th Annual MarTech Breakthrough Awards (2025), Top-ranked Demand-Side Platform on G2's 2024 Best Software Awards, Reached a $1.5 billion valuation with Blackstone's 2021 investment

## Products & services

- **Demand-Side Platform (DSP)** — Programmatic buying engine that uses unstructured data and keyword-level targeting rather than pre-packaged segments, across display, video, native, audio and mobile.
- **Performance CTV** — Connected TV advertising with digital-style precision: ZIP-code targeting via Automatic Content Recognition (ACR) and U.S. Census data, geo-fencing, retargeting and tiered inventory through CTV Choice and ZTV.
- **Addressable & Geo-Fencing Targeting** — Household address matching, GPS and geo-fencing, event targeting and search retargeting for hyper-local campaigns.
- **Agency Management & Workflow Software** — Media planning, billing, payables/receivables, media accounting, forecasting, project management and reporting for agencies and media companies.
- **Attribution & Analytics** — Offline and online attribution, foot-traffic measurement, custom dashboards and real-time campaign performance reporting.

## Achievements

- Named Best Overall AdTech Company in the 8th Annual MarTech Breakthrough Awards (2025)
- Top-ranked Demand-Side Platform on G2's 2024 Best Software Awards
- Reached a $1.5 billion valuation with Blackstone's 2021 investment
- Grew to serve more than 2,000 media teams, agencies and brands
- Pioneered non-segment, unstructured-data programmatic targeting
- Repeated finalist/winner at the Reed Awards for political advertising

## Latest updates

- **2025-08** — Named Best Overall AdTech Company in the 8th Annual MarTech Breakthrough Awards.
- **2025-06** — Cali Tran (former Cision CEO) appointed CEO; co-founder Frost Prioleau becomes Executive Chairman.
- **2024-07** — Expanded CTV product suite with high-quality inventory and multiple targeting tiers across price points.
- **2024-02** — Earned top spot for Demand-Side Platforms on G2's 2024 Best Software Awards.

## Links

- Website: https://simpli.fi
- LinkedIn: https://www.linkedin.com/company/simpli.fi
- Twitter/X: https://twitter.com/simpli_fi
- YouTube: https://www.youtube.com/c/Simplifi
- Facebook: https://www.facebook.com/Simpli.fiElementLevelMarketing

---

Profile page: https://yespress.io/simpli-fi
Published by YesPress — https://yespress.io
Last updated: 2026-06-01