# Simone Giertz

> Simone Giertz is a Swedish-born inventor, YouTuber, and product designer best known as the 'Queen of Shitty Robots' - a self-styled title earned by building hilariously dysfunctional machines that helped her (and millions of viewers) overcome perfectionism. She parlayed viral robot comedy into a serious design career, founding Yetch Studio in 2022, whose products include the Every Day Calendar (sold at MoMA) and the Laundry Chair - a swivel-rail accent chair for 'half-dirty' clothes that raised nearly $1 million on Kickstarter in 2026.

- **Role:** Founder at Yetch Studio
- **Organizations:** Yetch Studio
- **From:** Stockholm, Sweden
- **Nationality:** Swedish
- **Education:** Physics (dropped out after one year), KTH Royal Institute of Technology, Advertising, Hyper Island, Internship — Arduino and hardware engineering, Punch Through Design (San Francisco)
- **Known for:** YouTube channel surpassed 2.81 million subscribers with 195.8M+ total views, Every Day Calendar Kickstarter raised $593,352 (over 11x the original goal), Laundry Chair Kickstarter raised $966,883 — nearly 20x the $50,000 target

## Career timeline

- **2013** — Created YouTube channel; studied advertising at Hyper Island, Stockholm
- **2015** — Posted first viral robot video — the toothbrush helmet — in August
- **2016** — Joined Adam Savage's Tested.com project; moved to San Francisco; appeared on The Late Show with Stephen Colbert
- **2017** — Astronaut training video series, sponsored by Google
- **2018** — Delivered TED Talk 'Why You Should Make Useless Things'; diagnosed with benign brain tumor (named 'Brian'); underwent surgery; launched Every Day Calendar Kickstarter raising $593,352
- **2019** — Completed radiation therapy; created Truckla (Tesla Model 3 pickup truck conversion), earning 8M views in 10 days; featured on Wired magazine cover (December); VidCon Featured Creator
- **2020** — Voice acting role in Adventure Time: Distant Lands; moved to Los Angeles; adopted three-legged dog Scraps
- **2021** — Kotex menstruation education campaign collaboration
- **2022** — Founded Yetch Studio online shop; launched product line including Coat Hinger and Incomplete White Puzzle
- **2025** — Received honorary doctorate in Informatics from University of Skövde (March 21); collaborated with Dina Amin at Cairo Maker Faire on moon-phase flip clock
- **2026** — Launched Laundry Chair Kickstarter campaign, raising $966,883 against a $50,000 goal from 997 backers

## Achievements

- YouTube channel surpassed 2.81 million subscribers with 195.8M+ total views
- Every Day Calendar Kickstarter raised $593,352 (over 11x the original goal)
- Laundry Chair Kickstarter raised $966,883 — nearly 20x the $50,000 target
- Truckla video received 8 million views within 10 days of release
- Featured on Wired magazine cover, December 2019
- TED Talk 'Why You Should Make Useless Things' (2018) — millions of views
- Every Day Calendar stocked and sold at the MoMA Design Store
- Streamy Award nominations in Technology and Science/Engineering categories (2020-2022)
- Honorary Doctorate in Informatics from the University of Skövde, 2025
- Appeared on The Late Show with Stephen Colbert (2016)

## Latest updates

- **2026-05** — Laundry Chair Kickstarter campaign surpassed $966,883 — nearly 20x the $50,000 goal — with delivery estimated November 2026
- **2025-03** — Received honorary doctorate in Informatics from University of Skövde, recognized for contributions to robotics education through humor and accessible content
- **2025-01** — Collaborated with Dina Amin at Cairo Maker Faire to build a flip clock tracking moon phases
- **2024-09** — Released video of motorized Lego Technic skateboard built for her three-legged dog Scraps

## Links

- Website: https://www.simonegiertz.com/
- Twitter/X: https://x.com/simonegiertz
- YouTube: https://www.youtube.com/@simonegiertz
- Instagram: https://www.instagram.com/simonegiertz/
- Facebook: https://www.facebook.com/simonegiertz
- TikTok: https://www.tiktok.com/@simonegiertz

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Profile page: https://yespress.io/simone-giertz
Published by YesPress — https://yespress.io
Last updated: 2026-05-19