# Simon Rohrbach

> Simon Rohrbach is the Swiss co-founder and CEO of Plain, a B2B customer support platform. Previously Deliveroo’s first designer and later its Director of Content, Research & Design, he built its design organisation before spending a year as Mentor in Residence at Index Ventures. He co-founded Plain with Matt Vagni in 2020 and now lives in San Francisco.

- **Role:** Co-Founder & CEO at Plain
- **Organizations:** Plain, Deliveroo, Index Ventures, Made by Cinema, Serious International, Swisscom
- **Nationality:** Swiss
- **Education:** Berufsbildungszentrum Biel-Bienne, WKS Bern
- **Known for:** Built and led Deliveroo’s approximately 40-person content, research and design organisation., Helped lead Deliveroo’s visual identity rollout with Courtney McNeil, working with DesignStudio and Brake., Co-founded Plain, which announced $6 million seed funding in 2022 and $15 million Series A funding in 2025.

## Career timeline

- **2004–2008** — Apprentice at Swisscom in Bern.
- **2010–2014** — Managing Director and Founder of Serious International.
- **2013–2014** — Head of Product Design at Made by Cinema.
- **2014** — Joined Deliveroo as its first designer; became Head of Design.
- **2017–2019** — Director of Content, Research & Design at Deliveroo.
- **2019–2020** — Mentor in Residence at Index Ventures.
- **2020** — Co-founded Plain with Matt Vagni.
- **2022** — Plain announced a $6 million seed round co-led by Index Ventures and Connect Ventures.
- **2025** — Plain announced a $15 million Series A led by Battery Ventures and plans for a San Francisco office.
- **2026** — Published the expanded Sidekick launch in July.

## Achievements

- Built and led Deliveroo’s approximately 40-person content, research and design organisation.
- Helped lead Deliveroo’s visual identity rollout with Courtney McNeil, working with DesignStudio and Brake.
- Co-founded Plain, which announced $6 million seed funding in 2022 and $15 million Series A funding in 2025.
- Spoke at Leading Design London 2019 on Pixels, Products and People.

## Latest updates

- **2026-07** — Published Meet Sidekick on July 13, introducing expanded investigations across connected systems and a shared workspace with approval controls.
- **2026-04** — Appeared on Andy Budd’s The Design VC to discuss the move from design leader to founder and the changing role of AI in support.
- **2025-09** — Appeared on the focal podcast to discuss positioning, separating the company vision from the product pitch, and finding buying signals.
- **2025-02** — Plain announced a $15 million Series A led by Battery Ventures, participation from Index Ventures and Connect Ventures, and plans to open a San Francisco office.

## Links

- Website: https://www.simonrohrbach.com/
- LinkedIn: https://www.linkedin.com/in/simonrohrbach/
- Twitter/X: https://x.com/simonrohrbach

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Profile page: https://yespress.io/simon-rohrbach
Published by YesPress — https://yespress.io
Last updated: 2026-10-13