# Simon Elliott

> Simon Elliott is the CEO of 1Breadcrumb (now rebranded as Breadcrumb), a construction safety and compliance platform replacing paper-based site workflows with real-time digital systems. With over 25 years of leadership across health tech, government tech, and construction technology, Elliott has guided 1Breadcrumb from a Melbourne startup to a global platform trusted by 300,000+ site workers across Australia, the UK, and North America. In 2024 he relocated to San Francisco to lead the company's US push, and in 2025 he orchestrated the acquisition of rival SignOnSite to create the dominant construction safety platform in the ANZ market. He is also an active angel investor with Melbourne Angels.

- **Role:** CEO at Breadcrumb (formerly 1Breadcrumb)
- **Organizations:** Breadcrumb (1Breadcrumb), Melbourne Angels, Matrak Industries, AIIA, Swinburne University of Technology (advisory), Steply.io, Telstra Health, CSC, Orion Health
- **Nationality:** Australian
- **Education:** Information Systems Course Advisory Committee member, Swinburne University of Technology
- **Known for:** Led 1Breadcrumb to serve 300,000+ site workers and 25,000+ subcontractors across Australia and the UK, Secured $4 million Series A-equivalent raise led by Five V Capital in June 2024, Acquired competitor SignOnSite in May 2025, creating the dominant construction safety platform in ANZ

## Career timeline

- **2002** — Joined Orion Health as Country Manager, Spain - established Rhapsody software as market leader for medical integration tools in Spain
- **2007** — Moved to CSC, holding roles as Sales Director and Global Partner Development Manager
- **2012** — Became Commercial Director at Telstra Health; led a two-year M&A process resulting in a successful sale and founder exit in 2014
- **2014** — Co-founded Steply.io, a digital transformation platform focused on forms and processes in local government
- **2016** — Joined Melbourne Angels as Investor and Screening team member
- **2018** — Joined AIIA as Construction Tech Lead; joined Matrak Industries as Non-Executive Director and Investor
- **2021** — Became CEO of 1Breadcrumb, a fast-growing construction safety tech company based in Melbourne
- **2024-06** — 1Breadcrumb raised $4 million led by Five V Capital for US and UK expansion
- **2024** — Relocated with family from Melbourne to San Francisco to lead US market expansion
- **2025-05** — Orchestrated acquisition of SignOnSite, expanding team from ~48 to 64 employees and creating dominant ANZ construction safety platform

## Achievements

- Led 1Breadcrumb to serve 300,000+ site workers and 25,000+ subcontractors across Australia and the UK
- Secured $4 million Series A-equivalent raise led by Five V Capital in June 2024
- Acquired competitor SignOnSite in May 2025, creating the dominant construction safety platform in ANZ
- Established 1Breadcrumb as the Procore integration partner of choice for safety in UK and ANZ markets
- Led successful M&A and founder exit process at Telstra Health
- Established Rhapsody software as market leader for medical integration in Spain as Country Manager at Orion Health
- Co-founded Steply.io, a government digital transformation platform
- Active angel investor with Melbourne Angels, mentoring early-stage companies

## Latest updates

- **2025-05** — 1Breadcrumb acquires SignOnSite in a $4.5M deal, creating a combined team of 64 and the dominant ANZ construction safety platform
- **2024-06** — 1Breadcrumb raises $4 million in a round led by Five V Capital to fund US and UK expansion
- **2024** — Simon Elliott relocates family from Melbourne to San Francisco to lead US market expansion
- **2026** — Speaking at Sydney Build 2026 as a featured construction technology leader

## Links

- Website: https://www.breadcrumb.co
- LinkedIn: http://www.linkedin.com/in/elliottsimon
- Facebook: https://facebook.com/breadcrumbhq

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Profile page: https://yespress.io/simon-elliott
Published by YesPress — https://yespress.io
Last updated: 2026-05-15