# Simon Cheng

> Simon Cheng is the founder and CEO of Pique, a Los Angeles-based wellness company that turned whole-leaf tea into dissolvable crystals using a patented cold extraction process. A Hong Kong native who grew up drinking tea with his grandparents, Cheng abandoned those rituals in his teens, then spent his 20s cycling through surgeries and a decade of health crises. He rebuilt his health on a multi-year study trip across Asia learning from medicinal-plant and breathwork masters, and channeled that obsession into Pique, which launched in Whole Foods in 2016 and scaled to thousands of stores. Harvard and Stanford educated, and the youngest member of Harvard School of Public Health's Nutrition Roundtable, Cheng built Pique on three promises: efficacy, purity, and zero prep.

- **Role:** Founder & CEO at Pique
- **Organizations:** Pique, Han Lion Group, Horizon Capital, Harvard School of Public Health Nutrition Roundtable
- **From:** Hong Kong
- **Nationality:** American (born in Hong Kong)
- **Education:** Undergraduate degree, Harvard University, Master's degree, Stanford University
- **Known for:** Founder and CEO of Pique, a wellness brand backed by First Round Capital and Khosla Ventures, Built a portfolio of 18 patents around tea extraction, Pioneered a patented cold extraction / cold crystallization process delivering roughly six times the antioxidants of conventional tea bags

## Career timeline

- **2002** — Joined Horizon Capital as Vice President on the founding team, helping grow AUM from US$8M to US$400M
- **2010** — Founded Han Lion Group; launched Simon's Test Kitchen (cold-pressed juice and healthy meal delivery) and Eat Drink Tea Pu'er Tea Essence in Shanghai
- **2016** — Co-founded Pique and became CEO; launched in 30 Whole Foods stores
- **2018** — Pique expanded to ~1,500 stores nationwide within 18 months; launched herbal tea line

## Achievements

- Founder and CEO of Pique, a wellness brand backed by First Round Capital and Khosla Ventures
- Built a portfolio of 18 patents around tea extraction
- Pioneered a patented cold extraction / cold crystallization process delivering roughly six times the antioxidants of conventional tea bags
- Youngest member of Harvard School of Public Health's Nutrition Roundtable
- Scaled Pique from 30 Whole Foods doors to about 1,500 stores in 18 months

## Latest updates

- **2025-08** — Appeared on wellness podcasts including Dr. Will Cole and The Model Health Show discussing tea, longevity, and fasting

## Links

- Website: https://piquelife.com
- LinkedIn: https://www.linkedin.com/in/simonscheng/
- Twitter/X: https://twitter.com/pique
- YouTube: https://www.youtube.com/watch?v=Xsxxt0lSUG4
- Instagram: https://www.instagram.com/pique/
- Facebook: https://facebook.com/pique
- TikTok: https://www.tiktok.com/@pique

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Profile page: https://yespress.io/simon-cheng
Published by YesPress — https://yespress.io
Last updated: 2026-06-21