# Simón Borrero

> Simón Borrero is a Colombian entrepreneur and the co-founder and CEO of Rappi. His earlier ventures include software company Imaginamos and mobile grocery platform Grability. He co-founded Rappi in Bogotá in 2015 with Sebastián Mejía and Felipe Villamarín, taking it through Y Combinator and regional expansion while advocating for more technology entrepreneurship in Latin America.

- **Role:** Co-founder and CEO at Rappi
- **Organizations:** Rappi, Grability, Imaginamos, Endeavor Colombia
- **From:** Cali, Colombia
- **Nationality:** Colombian
- **Education:** Business Administration, minor in Economics, Universidad de los Andes, International MBA, EADA Business School, MIT Sloan School of Management
- **Known for:** Co-founded Rappi and led its expansion across Latin American markets., Recognized by MIT Technology Review’s Innovators Under 35 Colombia in 2016., Led Rappi through Y Combinator’s Winter 2016 batch.

## Career timeline

- **2007** — Completed business administration studies at Universidad de los Andes.
- **2009-2010** — Studied for the International MBA at EADA in Barcelona after developing Imaginamos.
- **2013** — Co-founded Grability with Sebastián Mejía.
- **2015** — Co-founded Rappi in Bogotá with Sebastián Mejía and Felipe Villamarín.
- **2016** — Rappi joined Y Combinator’s Winter batch; Borrero was honored by Innovators Under 35 Colombia.
- **2018** — Rappi reached unicorn status.
- **2019** — SoftBank committed $1 billion to Rappi.
- **2023** — Joined Endeavor Colombia’s board, as recorded in its 2023 annual report.

## Achievements

- Co-founded Rappi and led its expansion across Latin American markets.
- Recognized by MIT Technology Review’s Innovators Under 35 Colombia in 2016.
- Led Rappi through Y Combinator’s Winter 2016 batch.
- Rappi reached unicorn status in 2018 and received a $1 billion SoftBank commitment in 2019.

## Latest updates

- **2026-10** — An October 1 interview report described Borrero advocating focus and reduced social-media use, while acknowledging his LinkedIn presence.
- **2026-04** — Rappi appeared among six Colombian companies in Endeavor’s 2026 Outliers cohort.
- **2025-11** — Amazon announced Amazon Now in Mexico in collaboration with Rappi, launching in ten cities.
- **2025-06** — Borrero told Forbes that Rappi had completed four profitable quarters and discussed Turbo expansion and a possible late-2026 IPO, conditional on market conditions.

## Links

- LinkedIn: https://www.linkedin.com/in/simonborrero/

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Profile page: https://yespress.io/simon-borrero
Published by YesPress — https://yespress.io
Last updated: 2026-10-25