# Similarweb

> Similarweb is a public digital-data and analytics company that estimates how websites, apps, search terms, ads, companies, and online products are performing beyond a customer's own properties. Its subscription platform serves marketers, researchers, sales teams, retailers, consumer brands, and investors that need an outside-in view of competitors and markets, while APIs, data feeds, advisory work, and newer AI products turn the same underlying data into software and machine-readable intelligence.

- **Founded:** 2007
- **Headquarters:** Givatayim, Israel
- **Founders:** Or Offer (Co-founder and CEO), Benjamin Seror (Co-founder and Chief Product Officer)
- **Team size:** More than 1,000 employees; LinkedIn displayed about 1,250 employees in August 2026.
- **Products:** Web Intelligence, App Intelligence, Sales Intelligence, Retail Intelligence, Stock Intelligence
- **Notable:** Won the first Israeli Seedcamp in 2009., Listed on the New York Stock Exchange under the ticker SMWB in May 2021., Reached 6,128 customers and $282.6 million in annual revenue in 2025.

## Products & services

- **Web Intelligence** — Market, competitor, audience, channel, search, advertising, and website-performance analysis.
- **App Intelligence** — Mobile-app usage, engagement, ranking, audience, and competitor benchmarking.
- **Sales Intelligence** — Digital signals, lead scoring, account research, CRM enrichment, and AI-assisted outreach for sales teams.
- **Retail Intelligence** — Shopper behavior, demand, digital shelf, pricing, product, and cross-retailer analytics.
- **Stock Intelligence** — Alternative digital data used by investors to monitor company performance and consumer demand.
- **Data-as-a-Service** — APIs, data feeds, licensing, integrations, and data products for customer systems and AI models.
- **Advisory Services** — Custom research, strategic analysis, reporting, and market-share dashboards.
- **AI Studio** — A conversational interface for research, deep analysis, and automatically generated dashboards using Similarweb data.
- **AI Agents and MCP Server** — Agentic workflows and a Model Context Protocol interface that bring Similarweb data into external AI tools.

## Achievements

- Won the first Israeli Seedcamp in 2009.
- Listed on the New York Stock Exchange under the ticker SMWB in May 2021.
- Reached 6,128 customers and $282.6 million in annual revenue in 2025.
- Recorded nine consecutive quarters of positive free cash flow through the fourth quarter of 2025.
- Grew customers with at least $100,000 in ARR to 454 by the end of 2025.
- Built coverage that the company says spans 100 million websites, 4 million apps, billions of search terms, and hundreds of millions of product SKUs.
- Expanded through acquisitions including 42matters, Admetricks, The Search Monitor, and XPLN.

## Latest updates

- **2026-08** — Named Web Analytics Solution of the Year in the 2026 MarTech Breakthrough Awards.
- **2026-06** — Expanded its AI ecosystem through a native workflow collaboration with Perplexity.
- **2026-05** — Expanded its relationship with Manus and announced a formal CEO succession-planning process.
- **2026-03** — Launched an expanded Retail Intelligence suite and made Similarweb digital insights available in Claude.
- **2026-02** — Introduced AI Studio, a conversational interface for research and dashboard creation.
- **2026-01** — Acquired XPLN to add digital-shelf and pricing intelligence; listed Sales Intelligence in the HubSpot Marketplace.
- **2025-10** — Introduced Web Intelligence 4.0.
- **2025-09** — Released a Model Context Protocol server for connecting Similarweb data to AI agents.

## Links

- Website: https://www.similarweb.com/
- LinkedIn: https://www.linkedin.com/company/similarweb
- Twitter/X: https://twitter.com/Similarweb
- YouTube: https://www.youtube.com/channel/UCVCI01HR6iB4AA4ChW08cvQ
- Instagram: https://www.instagram.com/similarwebinsights/
- Facebook: https://www.facebook.com/Similarweb

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Profile page: https://yespress.io/similarweb
Published by YesPress — https://yespress.io
Last updated: 2026-08-10