# Simbe

> Simbe turns physical stores into measurable systems. Its Tally robots, fixed Tally Spot cameras, RFID readers and cloud software scan shelves, identify stock and pricing errors, and send prioritized tasks to retail teams. The visible robot is only the collector; the recurring product is a shelf-level data service sold to retailers by monthly subscription.

- **Founded:** 2014
- **Headquarters:** South San Francisco, United States
- **Founders:** Brad Bogolea (CEO and co-founder), Mirza Akbar Shah (CTO and co-founder), Jeff Gee (Chief Design Officer and co-founder)
- **Products:** Tally, Tally RFID, Simbe Store Intelligence, Simbe Mobile, Tally Spot
- **Notable:** Introduced Tally in 2015 as the first autonomous shelf-scanning retail robot., Schnuck Markets became the first grocer to deploy shelf-intelligence robots chain-wide in 2021., Reported threefold year-over-year growth in contracted annual recurring revenue in 2023.

## Products & services

- **Tally** — An autonomous mobile robot that repeatedly scans shelves for out-of-stocks, misplaced goods, pricing errors and merchandising conditions.
- **Tally RFID** — An autonomous RFID system for locating tagged apparel, electronics and other merchandise with sub-meter precision.
- **Simbe Store Intelligence** — Cloud dashboards, reports, high-resolution shelf imagery, APIs and analytics that turn captured store data into operational decisions.
- **Simbe Mobile** — A mobile workflow app that gives associates prioritized inventory, pricing and placement tasks.
- **Tally Spot** — Fixed, modular cameras for high-frequency monitoring of fresh, fast-moving, high-value and high-theft areas.
- **Simbe for Merchants** — Chain-wide merchandising tools including realograms, planogram dashboards and brand or vendor views.
- **Tally 4.0** — The fourth-generation robot adds up to 12 hours of runtime, expanded 3D and 360-degree vision and NVIDIA edge AI compute.

## Achievements

- Introduced Tally in 2015 as the first autonomous shelf-scanning retail robot.
- Schnuck Markets became the first grocer to deploy shelf-intelligence robots chain-wide in 2021.
- Reported threefold year-over-year growth in contracted annual recurring revenue in 2023.
- Raised more than $100 million in total funding after its 2024 Series C.
- By November 2025, Tally had operated across 10 countries, three continents and nearly a dozen retail sectors.
- Tally 4.0 launched in January 2026 with up to 12 hours of runtime and expanded edge AI and optical capabilities.
- Tally became the first retail technology robot to achieve UL 3300 certification for service robots in public spaces.
- Surpassed 3,000 autonomous units under contract in September 2026, according to the company.
- Company counters report more than 44.8 billion shelf photos analyzed, 18 billion price tags scanned and more than 600 million out-of-stock instances detected.

## Latest updates

- **2025-09** — Introduced Simbe for Merchants, including realograms and chain-wide planogram and vendor views.
- **2025-11** — Marked Tally's tenth anniversary and reported deployments in 10 countries with nearly five dozen retail organizations.
- **2026-01** — Announced Tally 4.0, scheduled for customer availability from mid-2026.
- **2026-06** — B&R Stores introduced Tally at selected Nebraska locations.
- **2026-08** — Kroger reached its 500th Tally deployment, according to an IGD interview with Simbe.
- **2026-09** — Announced more than 3,000 autonomous units under contract across its shelf-intelligence fleet.

## Links

- Website: https://www.simberobotics.com
- LinkedIn: https://www.linkedin.com/company/simbe
- Twitter/X: https://twitter.com/simberobotics
- GitHub: https://github.com/SimbeRobotics
- Facebook: https://facebook.com/simberobotics/

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Profile page: https://yespress.io/simbe
Published by YesPress — https://yespress.io
Last updated: 2026-09-28