# Silver Star Brands

> Silver Star Brands is an Oshkosh-based direct-to-consumer retailer whose roots reach back to Miles and Alberta Kimball's 1934 personalized Christmas-card experiment. It now runs a portfolio of catalog and ecommerce brands spanning home goods, practical gadgets, gifts, wellness products, natural remedies and wigs, using shared merchandising, marketing, customer-service and fulfillment infrastructure to reach an audience weighted toward older American consumers.

- **Founded:** 1934
- **Headquarters:** Oshkosh, United States
- **Founders:** Miles Kimball (Co-founder), Alberta Kimball (Co-founder; later president)
- **Team size:** More than 250 employees; LinkedIn lists 201-500 and the 2025 Paula Young announcement says the Oshkosh headquarters employs over 250 people.
- **Products:** Miles Kimball, Walter Drake, Easy Comforts, Native Remedies and PetAlive, Dream Products
- **Notable:** Built one of the earlier large U.S. direct-marketing businesses for consumer gifts and household products., The corporate history page reports more than 8,000 products and approximately 2.5 million orders processed annually; another brand page reports nearly four million shipments, indicating figures vary by page and period., Opened a 375,000-square-foot Oshkosh fulfillment and distribution facility around 2000.

## Products & services

- **Miles Kimball** — Personalized gifts, seasonal decor, kitchenware, household organizers, gardening supplies and hard-to-find practical products.
- **Walter Drake** — Value-priced kitchen, household, health-and-wellness, stationery and personalized items.
- **Easy Comforts** — Daily-living aids, home and bathroom safety products, diabetic socks, personal care and wellness merchandise.
- **Native Remedies and PetAlive** — Direct-to-consumer herbal supplements and homeopathic products for people and pets.
- **Dream Products** — Affordable apparel, household, comfort and personal-care products sold through catalog and ecommerce channels.
- **Starcrest** — Affordable, practical solutions for home, health, personal care and daily routines.
- **Paula Young** — Salon-quality wigs, hair extensions and wig accessories sold through catalogs, ecommerce and select retail partners.
- **Collections Etc. and Better Senior Living** — Value-priced home decor, housewares, apparel, garden, gifts and products aimed at older consumers.
- **Shared commerce services** — Brand management, catalog and digital marketing, customer service, personalization, sourcing, order processing and fulfillment infrastructure.

## Achievements

- Built one of the earlier large U.S. direct-marketing businesses for consumer gifts and household products.
- The corporate history page reports more than 8,000 products and approximately 2.5 million orders processed annually; another brand page reports nearly four million shipments, indicating figures vary by page and period.
- Opened a 375,000-square-foot Oshkosh fulfillment and distribution facility around 2000.
- Rebranded from Miles Kimball Company to Silver Star Brands in 2013 to reflect a multi-brand, multi-channel portfolio.
- Expanded the portfolio in 2025 with Paula Young and the core catalog and ecommerce assets of Winston Brands, including Collections Etc. and Better Senior Living.
- Company environmental materials report a lighting upgrade that saves 1.1 million kilowatt-hours annually and extensive paper and cardboard recycling.

## Latest updates

- **2026-03** — Local reporting said Collections Etc. and Better Senior Living had fully transitioned to Oshkosh after Silver Star Brands acquired the brands from Winston Brands in October 2025.
- **2026-02** — The company's supplier manual listed six core brands and highlighted the successful integration and launch of Starcrest within the portfolio.
- **2025-10** — Silver Star Brands acquired Winston Brands' core catalog and ecommerce assets, including Collections Etc. and Better Senior Living; terms were not disclosed.
- **2025-06** — The company acquired the assets of Paula Young, adding wigs, hair extensions and accessories to its direct-to-consumer portfolio; terms were not disclosed.

## Links

- Website: https://silverstarbrands.com
- LinkedIn: https://www.linkedin.com/company/silverstarbrands
- YouTube: https://www.youtube.com/c/MilesKimballYouTube
- Instagram: https://www.instagram.com/mileskimballofficial/
- Facebook: https://www.facebook.com/mileskimballco
- TikTok: https://www.tiktok.com/@mileskimballofficial

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Profile page: https://yespress.io/silver-star-brands
Published by YesPress — https://yespress.io
Last updated: 2026-08-16