# Silver Lining

> Silver Lining is a New York-based small business growth company founded by Carissa Reiniger in 2005. Its silv=r platform combines financial goal setting, sales action plans, behavior-informed prompts, human support and a global peer community. It sells subscriptions directly and works with institutions to support small business owners.

- **Founded:** 2005
- **Headquarters:** New York, United States
- **Founders:** Carissa Reiniger (Founder and CEO)
- **Products:** Silver Lining Action Plan (SLAP), silv=r, Silver Lining Capital, American Small Business Growth Program, small.
- **Notable:** Company media kit reports 17,000+ small businesses served in approximately 80 countries., Carissa Reiniger was a 2024 YPO Global Impact Award honoree., Made its offering available in Spanish in 2023.

## Products & services

- **Silver Lining Action Plan (SLAP)** — Foundational methodology linking business strategy, financial goals and sustained action.
- **silv=r** — Subscription platform, formerly SLAPcenter, for planning, sales tracking, campaign creation, live sessions, peer connections and human accountability. SLAPcenter first launched in 2012; renamed silv=r in 2025.
- **Silver Lining Capital** — Behavior-based small business financing introduced in 2021; loan eligibility and availability are separate from basic platform access.
- **American Small Business Growth Program** — Wells Fargo-supported initiative providing US small business owners with platform access and growth support.
- **small.** — Small business media platform at small.news.
- **buy.small** — Small business marketplace powered by Member Marketplace; active silv=r accounts in good standing can participate without an additional fee.

## Achievements

- Company media kit reports 17,000+ small businesses served in approximately 80 countries.
- Carissa Reiniger was a 2024 YPO Global Impact Award honoree.
- Made its offering available in Spanish in 2023.
- Reached its twentieth anniversary in 2025.

## Latest updates

- **2026-03** — A company-issued release announced the American Small Business Growth Program Phase 4 impact report and Phase 5; it reported 1,750 owners had received fully subsidized platform access since 2021.

## Links

- Website: https://silversmallbusiness.com/
- LinkedIn: https://www.linkedin.com/company/silversmallbusiness
- Twitter/X: https://twitter.com/SilverLiningLtd
- YouTube: https://www.youtube.com/@silversmallbusiness
- Instagram: https://www.instagram.com/silversmallbusiness
- Facebook: https://facebook.com/getaslap

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Profile page: https://yespress.io/silver-lining
Published by YesPress — https://yespress.io
Last updated: 2026-10-23