# Silica For Your Home

> Silica For Your Home is a fourth-generation, family-owned Wisconsin retailer selling appliances, furniture, mattresses, electronics, grills, and connected-home systems through stores in Fond du Lac, Beaver Dam, and Watertown. Its practical distinction is vertical control after checkout: in-house delivery, installation, repair, design, and custom electronics integration turn a broad product catalog into a local service business.

- **Founded:** 1922
- **Headquarters:** Fond du Lac, United States
- **Founders:** Matthew Schneider (Founder)
- **Team size:** LinkedIn lists 51-200 employees; a supplied third-party record lists 28, while 2016 local coverage reported more than 70 across three stores. Exact current headcount is not public.
- **Products:** Home appliances, Furniture and bedding, Consumer electronics and custom integration, Outdoor cooking, Parts, repair, delivery, and installation
- **Notable:** Reached 100 years in business in 2022 and remains under fourth-generation family ownership., Expanded from one rural hardware store into three Wisconsin showrooms and a dedicated parts-and-service facility., Added 10,700 square feet of furniture and bedding space to the Fond du Lac location in 2013.

## Products & services

- **Home appliances** — Kitchen, laundry, refrigeration, and luxury built-in appliances across mainstream and premium brands, with product guidance, delivery, installation, and repair.
- **Furniture and bedding** — Furniture, lift chairs, mattresses, bedding, sleep fitting, and free in-home furniture design consultations; the Fond du Lac expansion added 10,700 square feet for furniture and bedding.
- **Consumer electronics and custom integration** — Televisions, audio, outdoor TVs, home theater, whole-house audio, home security, and smart-home design and installation.
- **Outdoor cooking** — Grills, smokers, accessories, pellets, charcoal, sauces, demonstrations, classes, delivery, and service.
- **Parts, repair, delivery, and installation** — In-house factory-trained crews, in-home repairs, transparent estimates, stocked service trucks, old-unit haul-away, and responsible recycling.
- **E-commerce and financing** — Online product discovery and cart functionality, rebates, price matching, and Wells Fargo financing for qualifying purchases.

## Achievements

- Reached 100 years in business in 2022 and remains under fourth-generation family ownership.
- Expanded from one rural hardware store into three Wisconsin showrooms and a dedicated parts-and-service facility.
- Added 10,700 square feet of furniture and bedding space to the Fond du Lac location in 2013.
- Hosted roughly 1,100 to 1,200 people at its 100th-anniversary community celebration in 2022.
- Committed to packing 70,000 meals for local food pantries with No Child Hungry in 2022.
- Hosted 20 independent retailers and seven Nationwide Marketing Group leaders for two days of peer learning in October 2025.
- The Fond du Lac store reports local Best of Fond du Lac wins in bedding and furniture for 2024, 2025, and 2026.
- The Beaver Dam team reported passing 500 customer reviews in 2026.
- A 2026 baseball promotion produced a $5,000 donation to the Boys & Girls Club of Fond du Lac.

## Latest updates

- **2026-08** — The 100th home stolen base of the Dock Spiders season triggered a $5,000 Silica donation to the Boys & Girls Club of Fond du Lac.
- **2026-08** — Published a buying guide comparing basket air fryers, toaster-oven air fryers, and ranges with air-fry modes.
- **2026-07** — Published an OLED-versus-QLED television guide covering brightness, gaming, picture quality, and value.
- **2026-04** — Renewed the Dock Spiders stolen-base giving program with the Boys & Girls Club for another season.
- **2025-11** — Hosted a two-day Nationwide Marketing Group peer-learning visit for 20 retailers and seven merchant leaders.
- **2024-12** — Partnered with Speed Queen to donate a washer and dryer to the Fond du Lac Humane Society and ran a community supply drive.

## Links

- Website: https://www.shopsilica.com
- LinkedIn: https://www.linkedin.com/company/silica-for-your-home
- Twitter/X: https://twitter.com/SILICAAE
- YouTube: https://www.youtube.com/@silicaforyourhome9722
- Facebook: https://www.facebook.com/silicaforyourhome

---

Profile page: https://yespress.io/silica-for-your-home
Published by YesPress — https://yespress.io
Last updated: 2026-08-21