# Signal Group DC

> Signal Group DC is an independent Washington public-affairs consultancy that combines government relations, strategic communications, digital intelligence, creative production, and AI-era reputation analysis. Founded as McBee Strategic Consulting in 2002, acquired by Wiley Rein in 2014, renamed Signal in 2016, and bought back by management in 2024, the firm sells integrated counsel and campaigns to companies, associations, nonprofits, universities, government bodies, and diplomatic missions operating where policy, public opinion, and reputation collide.

- **Founded:** 2002
- **Headquarters:** Washington, United States
- **Founders:** Steve McBee (Founder and former CEO)
- **Products:** Public Affairs, Strategic Communications, Digital Intelligence, Creative Impact, Signal Labs
- **Notable:** Completed a management-led buyout in March 2024, returning the company to independent ownership after nearly a decade as a Wiley Rein subsidiary., Reached more than 12 million people and generated over 350,000 engagements during a 24-month sustainable-agriculture campaign; the program tracked toward an action-ready database of more than 3,000 people in priority federal districts., Trained more than 300 participants from over 20 foreign embassies and diplomatic missions on the changed U.S. political and media landscape in 2025.

## Products & services

- **Public Affairs** — Federal, state, regional, and local policy strategy, government relations, coalition building, stakeholder engagement, and issue advocacy.
- **Strategic Communications** — Messaging, media relations, thought leadership, corporate affairs, crisis planning, reputation management, and media training.
- **Digital Intelligence** — Audience research, analytics, social listening, digital advertising, campaign measurement, and targeted activation.
- **Creative Impact** — Content strategy, design, video, podcast production, event experiences, social assets, and multi-channel storytelling.
- **Signal Labs** — Technology- and analytics-assisted narrative analysis, trend detection, influence measurement, and AI-era reputation guidance.
- **AI Frame** — An advisory offering that analyzes how an organization appears across generative-AI platforms and recommends ways to improve accuracy, visibility, and authority.
- **Sector Practices** — Specialized teams for energy, health, outdoors, tribal affairs, and regulated industries and policy.

## Achievements

- Completed a management-led buyout in March 2024, returning the company to independent ownership after nearly a decade as a Wiley Rein subsidiary.
- Reached more than 12 million people and generated over 350,000 engagements during a 24-month sustainable-agriculture campaign; the program tracked toward an action-ready database of more than 3,000 people in priority federal districts.
- Trained more than 300 participants from over 20 foreign embassies and diplomatic missions on the changed U.S. political and media landscape in 2025.
- Secured more than 100 print placements, more than 25 broadcast appearances, and about 500,000 YouTube views for trade-policy experts at a Washington law firm, with exposure contributing to new business and speaking invitations.
- A renewable-energy event campaign secured 17 media placements and produced a reported 344% increase in LinkedIn engagement and an 8,500% increase in engagement on related X posts.
- Launched a dedicated Signal Health practice in July 2026 and expanded leadership for its energy practice in February 2026.
- Bloomberg Government listed Signal among the top-performing lobbying firms for 2021, with $4.1 million in reported lobbying revenue.

## Latest updates

- **2026-07** — Signal launched Signal Health, a dedicated practice that integrates public affairs, communications, digital work, and stakeholder strategy for healthcare organizations.
- **2026-02** — The firm hired Eben Burnham-Snyder, a former Department of Energy public-affairs leader with congressional, Senate, agency, and corporate experience, to lead its growing energy practice.
- **2026-01** — Signal announced 10 promotions, including Scott Lusk and Jess McCarron to managing director.
- **2025-11** — Signal added former U.S. Senator Jon Tester communications director and senior adviser Sarah Feldman as senior vice president.
- **2025-07** — The firm added Allison Kimble as senior vice president of digital and announced further hires and promotions tied to growth across its practice groups.
- **2024-03** — Blake Androff acquired full ownership through a management-led buyout and became CEO; Chelsea Koski became president and Robert Bole became head of innovation and strategy.

## Links

- Website: https://signaldc.com
- LinkedIn: https://www.linkedin.com/company/signal-group-dc
- Twitter/X: https://twitter.com/signalgroupdc
- Facebook: https://www.facebook.com/signalgroupdc

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Profile page: https://yespress.io/signal-group-dc
Published by YesPress — https://yespress.io
Last updated: 2026-09-20