# SightX

> SightX is a New York consumer-research platform that folds surveys, audience panels, advanced analytics, and a generative-AI consultant named Ada into one workflow. Founded in 2015 by Tim Lawton and Naira Musallam, it let brands like Bloomberg, Hershey, and HBO Max run studies that once took weeks in a fraction of the time. In April 2026 it was acquired by Rep Data, pairing its research engine with built-in response-quality controls.

- **Founded:** 2015
- **Headquarters:** New York, New York, United States
- **Founders:** Tim Lawton (Co-CEO & Co-founder (West Point graduate and former Army Ranger; MIT Sloan MBA; ex-Barclays and UBS)), Naira Musallam (Co-CEO & Co-founder (PhD, Columbia; former research and statistics faculty at Columbia and NYU)), Daryl Maloney McCall (VP, Global Commercialization)
- **Team size:** ~20-32 employees (11-50 range)
- **Products:** SightX Platform, Ada, Consumer Panels, Video Interviews & Branding Suite
- **Notable:** Built an end-to-end platform covering the full research workflow, from survey design to advanced analytics, Shipped Ada, a generative-AI research consultant, in November 2023, Signed enterprise customers including Bloomberg, Hershey, Home Depot, and Johnson & Johnson

## Products & services

- **SightX Platform** — An end-to-end consumer research platform covering survey building and distribution, consumer panels and audience targeting, and analysis. Includes advanced methods like conjoint, MaxDiff, Gabor-Granger and Van Westendorp pricing, TURF, significance testing, brand tracking, concept and ad testing, video interviews, heat mapping, and text/sentiment analysis.
- **Ada** — A generative-AI market research consultant built into the platform. Ada suggests experiments, builds projects, identifies target audiences, analyzes results, and writes executive summaries - creating surveys and experiments in seconds rather than days.
- **Consumer Panels** — Access to a panel of 100M+ qualified consumers worldwide for fielding studies directly inside the platform, later reinforced by Rep Data's response-quality infrastructure.
- **Video Interviews & Branding Suite** — Asynchronous video interviews with AI transcription, translation, sentiment analysis, and thematic coding, plus a Branding Suite that auto-generates branded reports and PowerPoint exports.

## Achievements

- Built an end-to-end platform covering the full research workflow, from survey design to advanced analytics
- Shipped Ada, a generative-AI research consultant, in November 2023
- Signed enterprise customers including Bloomberg, Hershey, Home Depot, and Johnson & Johnson
- Recognized on G2 across multiple seasonal reports
- Acquired by Rep Data in April 2026

## Latest updates

- **2026-04** — Rep Data acquired SightX, pairing its research platform with built-in response-quality controls; financial terms undisclosed.
- **2023-11** — Launched Ada, a generative-AI market research consultant, offered as an add-on across account tiers.
- **2022-09** — Raised a seed round from investors including Scout Ventures and Baleon Capital.

## Links

- Website: https://sightx.io
- LinkedIn: https://www.linkedin.com/company/sightx
- Twitter/X: https://x.com/sightx_io
- Facebook: https://www.facebook.com/sightX.io

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Profile page: https://yespress.io/sightx
Published by YesPress — https://yespress.io
Last updated: 2026-08-21