# Sift

> Sift is the AI-powered digital trust and safety platform that helps businesses stop fraud without blocking good customers. Founded in 2011 in San Francisco, it analyzes more than a trillion events per year across a global data network covering 34,000+ sites and apps, scoring transactions, logins, and content in real time so companies like DoorDash, Twitter and Yelp can grow revenue while keeping bad actors out.

- **Founded:** 2011
- **Headquarters:** San Francisco, California, United States
- **Founders:** Jason Tan (Co-founder, former CEO), Brandon Ballinger (Co-founder), Fred Sadaghiani (Co-founder)
- **Team size:** ~320 employees
- **Products:** Payment Protection, Account Defense, Dispute Management, Content Integrity, Passport
- **Notable:** Reached unicorn status with $1B+ valuation in 2021, Protects over $1 trillion in annual transaction volume, Processes 1 trillion+ events per year on the Sift Global Data Network

## Products & services

- **Payment Protection** — Real-time payment fraud detection that blocks fraudulent transactions while letting good customers through.
- **Account Defense** — Stops account takeovers (ATO) using behavioral signals and the global Sift identity graph.
- **Dispute Management** — Automated chargeback recovery and representment workflows.
- **Content Integrity** — Detects spam, scams, and abusive content across marketplaces and social platforms.
- **Passport** — Identity trust and graph-based user reputation across the Sift network.

## Achievements

- Reached unicorn status with $1B+ valuation in 2021
- Protects over $1 trillion in annual transaction volume
- Processes 1 trillion+ events per year on the Sift Global Data Network
- Named a Leader in Forrester Wave for Digital Fraud Management
- Y Combinator W11 alum
- Acquired Chargeback to expand into dispute management

## Latest updates

- **2025-11** — Marc Friend named Chief Executive Officer.
- **2025** — Released annual Digital Trust Index reporting 18% growth in Sift network transaction volume.
- **2024** — Expanded AI-powered Sift Console with new policy abuse and promo-abuse models.

## Links

- Website: https://sift.com
- LinkedIn: https://www.linkedin.com/company/getsift
- Twitter/X: https://twitter.com/siftscience
- GitHub: https://github.com/SiftScience
- YouTube: https://www.youtube.com/c/SiftScience
- Facebook: https://www.facebook.com/SiftScience

---

Profile page: https://yespress.io/sift
Published by YesPress — https://yespress.io
Last updated: 2026-05-18