# Sienna McCormick

> Sienna McCormick is the co-founder and co-CEO of Create Wellness, the New York company that turned creatine - long stuck in the bodybuilder aisle - into a daily gummy. After six years at Goldman Sachs, she and her husband Dan bootstrapped the brand from their apartment in 2022, shipped the first creatine monohydrate gummy after more than twenty manufacturers said it could not be done, and have since sold north of 250 million of them. In March 2026 the company raised a $20 million Series B led by Alliance Consumer Growth, with the stated ambition of getting 100 million Americans onto daily creatine by 2030.

- **Role:** Co-Founder & Co-CEO at Create Wellness
- **Organizations:** Create Wellness, Goldman Sachs
- **Nationality:** American
- **Known for:** Co-created the first creatine monohydrate gummy after 20+ manufacturers said it was impossible, Sold more than 250 million creatine gummies (roughly 83 million servings) since 2022, Grew Create Wellness from a 5-person team to 25 employees within months around the Series B

## Career timeline

- **pre-2022** — Spent six years at Goldman Sachs
- **2022** — Co-founded Create Wellness with husband Dan McCormick, bootstrapped from a New York City apartment
- **2024** — Create raised $5M Series A with participation from Unilever Ventures
- **2025-10** — Launched nationwide retail at Target, The Vitamin Shoppe and Sprouts; introduced Creatine + Electrolytes
- **2026-03** — Closed $20M Series B led by Alliance Consumer Growth, with Impact Capital and Unilever Ventures

## Achievements

- Co-created the first creatine monohydrate gummy after 20+ manufacturers said it was impossible
- Sold more than 250 million creatine gummies (roughly 83 million servings) since 2022
- Grew Create Wellness from a 5-person team to 25 employees within months around the Series B
- Secured top-selling creatine gummy position at every major retailer it launched in
- Raised a $20M Series B led by Alliance Consumer Growth in March 2026

## Latest updates

- **2026-03** — Create Wellness closed a $20M Series B led by Alliance Consumer Growth, with Impact Capital and Unilever Ventures.
- **2025-10** — Brand launched nationwide in Target, The Vitamin Shoppe and Sprouts and debuted Creatine + Electrolytes.

## Links

- Website: https://trycreate.co
- LinkedIn: https://www.linkedin.com/in/sienna-mccormick-86b42255
- Instagram: https://www.instagram.com/siennamorimccormick/
- TikTok: https://www.tiktok.com/@trycreate

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Profile page: https://yespress.io/sienna-mccormick
Published by YesPress — https://yespress.io
Last updated: 2026-06-03