# Sidney Quitorio

> Sidney Quitorio is a Las Vegas founder and former software engineer who turned a frustrating attempt to make a cannagar into two consumer-product companies. Purple Rose Supply grew from the mold he designed to make cannabis cigars more accessible; Native Leaf Co followed when customers needed a natural hemp leaf to wrap them. His story is an engineer's migration from code to tactile product development, marked by first-principles thinking, an admitted inventory failure, and a preference for building company culture alongside physical products.

- **Role:** CEO & Founder at Native Leaf Co.; CEO & Founder at Purple Rose Supply
- **Organizations:** Native Leaf Co., Purple Rose Supply, Zillow, LendUp, Changyou.com (US) Inc., Zappos Family of Companies, RedPrairie, Teavana
- **Education:** B.S. in Computer Software Engineering, San José State University
- **Known for:** Founded Purple Rose Supply and designed its cannagar mold after repeated attempts to make a cannagar by hand., Founded Native Leaf Co. in response to demand for natural hemp leaves to pair with cannagar molds., Graduated cum laude from San José State University with a reported 3.65 GPA.

## Career timeline

- **2011-2012** — Worked in sales as a team member at Teavana.
- **2012** — Worked as a Software QA Engineer at RedPrairie.
- **2013** — Completed a development apprenticeship at Zappos Family of Companies.
- **2013-2014** — Worked as a web development intern at Changyou.com (US) Inc.
- **2014-2018** — Worked as a Software Engineer at LendUp.
- **2016** — Began developing the cannagar-mold idea that became Purple Rose Supply.
- **2018-2020** — Worked as a Senior Software Engineer at Zillow.
- **2018** — Founded Native Leaf Co. and began developing whole-hemp-leaf wraps.
- **2022** — Native Leaf Co. announced its LUCY, ABEL and ARDI whole-leaf hemp wrap line.

## Achievements

- Founded Purple Rose Supply and designed its cannagar mold after repeated attempts to make a cannagar by hand.
- Founded Native Leaf Co. in response to demand for natural hemp leaves to pair with cannagar molds.
- Graduated cum laude from San José State University with a reported 3.65 GPA.
- Inducted into Tau Beta Pi, the engineering honor society, in 2013.
- Named a Dean's Scholar at San José State University in 2010, 2011 and 2014.
- Built an engineering career that included roles at LendUp and Zillow before moving full-time into consumer products.

## Latest updates

- **2026-08** — A YesPress company profile documented Native Leaf Co.'s Reserve and Fresh whole-hemp-leaf wrap lines and Quitorio's path from software engineering into cannabis products.
- **2022-10** — Native Leaf Co. announced LUCY, ABEL and ARDI, three whole-leaf hemp wrap formats built around slow-cured fan leaves.
- **2021-06** — Quitorio appeared in a Mission Matters episode about building and sustaining company culture.
- **2021-03** — He joined the Lit & Lucid podcast to discuss the R&D behind Native Leaf Co. and the art of rolling with hemp leaves.

## Links

- Website: https://nativeleafco.com
- LinkedIn: https://www.linkedin.com/in/sidney-quitorio
- GitHub: https://github.com/sidneyquitorio8

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Profile page: https://yespress.io/sidney-quitorio
Published by YesPress — https://yespress.io
Last updated: 2026-08-26