# SIDES & Associates

> SIDES & Associates is a Lafayette communications agency founded in 1976 that combines advertising, public relations, research, strategic planning and project management. Its distinctive niche is public-sector crisis and disaster communication: turning technical guidance, recovery programs and infrastructure proposals into materials and campaigns that ordinary people can understand and act on.

- **Founded:** 1976
- **Headquarters:** Lafayette, United States
- **Founders:** Larry Sides (Founder and Chairman)
- **Team size:** 11-50 employees on LinkedIn; the supplied company record lists 13.
- **Products:** Integrated communications and advertising, Emergency and public-health communication kits, Emergency guides and carry cards, Community education and outreach, Crisis and media relations
- **Notable:** Elected to membership in the American Association of Advertising Agencies, described by the company as the only Lafayette firm to hold that membership., Helped communicate the 2014 Lafayette airport tax proposal through more than 70 presentations; 59.4% of voters approved the measure., The GOHSEP Community Education and Outreach work had accumulated 20 Southern Public Relations Federation awards by late 2011.

## Products & services

- **Integrated communications and advertising** — Strategic planning, research, branding, creative development, media buying, public relations, website work and project management for private, nonprofit and public-sector clients.
- **Emergency and public-health communication kits** — Prepared and customizable materials for biothreats, chemical and radiation incidents, pandemics and other public-health emergencies, including scripts, fact sheets and dispensing-site materials.
- **Emergency guides and carry cards** — Region-specific preparedness guides plus compact first-responder and consumer cards covering symptoms, treatments, evacuation, sheltering and special-needs information.
- **Community education and outreach** — Research, facilitation, stakeholder engagement and plain-language materials for disaster recovery, hazard mitigation, resilience and government programs.
- **Crisis and media relations** — Incident communications, press materials, media coordination, public meetings and on-site support for organizations operating under public scrutiny.

## Achievements

- Elected to membership in the American Association of Advertising Agencies, described by the company as the only Lafayette firm to hold that membership.
- Helped communicate the 2014 Lafayette airport tax proposal through more than 70 presentations; 59.4% of voters approved the measure.
- The GOHSEP Community Education and Outreach work had accumulated 20 Southern Public Relations Federation awards by late 2011.
- Won two Platinum and three Gold MarCom Awards in 2010 for client brochures, a hazard-mitigation workbook, and Lafayette Regional Airport web and newspaper work.
- Earned a Gold Service Industry Advertising Award for Lafayette Regional Airport's disadvantaged-business and new-airport public-relations campaign.
- The Fly Lafayette Club rebuild reached 6,200 members by March 2014 and generated inquiries from other airports.

## Latest updates

- **2025-12** — The company marked its 49th annual Christmas lunch in a LinkedIn update.
- **2023-09** — Dee Stanley was named president and CEO after serving seven years as vice president and COO; founder Larry Sides remained chairman.
- **2022** — Lafayette Utilities System's hurricane handbook again credited SIDES for design and communications support.

## Links

- Website: https://sides.com
- LinkedIn: https://www.linkedin.com/company/sides-%26-associates-lafayette-la-
- Twitter/X: https://twitter.com/SIDESassociates
- Facebook: https://facebook.com/SIDESassociates

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Last updated: 2026-09-19