# Siddharth Taparia

> Siddharth Taparia is JLL's Dallas-based global chief marketing officer, an engineer-turned-enterprise executive who connects brand, demand, data, and practical AI. After more than a decade at SAP in roles spanning consulting, product management, strategy, M&A, and marketing, he joined JLL in 2021 and helped make brand a stated corporate imperative while building a 16-KPI measurement system around pipeline, revenue, engagement, and return on investment.

- **Role:** Global Chief Marketing Officer at JLL
- **Organizations:** JLL, SAP, ANA Global CMO Growth Council, Business Insider CMO Advisory Council, Adweek Marketing Vanguard
- **Education:** Bachelor of Engineering in Information Technology, Rajiv Gandhi Technical University, Master of Science in Management Information Systems, Texas A&M University, Mays Business School
- **Known for:** Built a JLL marketing measurement framework with 16 KPIs tied to pipeline, revenue, engagement, campaigns, spend, and return on investment., Reported that JLL's marketing pipeline contribution rose 3x and revenue contribution rose 4x from 2022, while using 11% fewer resources and improving effectiveness by more than 20%., Led marketing strategy for JLL's See a Brighter Way global brand positioning and the launch of its JLL Falcon AI platform.

## Career timeline

- **c. 2008-2021** — Worked at SAP for more than a decade, holding leadership roles across consulting, product management, solution and partner marketing, strategy, mergers and acquisitions, and corporate brand and experience marketing.
- **2018** — Named to DMN's 40 Under 40 list for digital and data-driven marketing.
- **2021-09** — Appointed JLL's global Chief Marketing Officer, responsible for global marketing strategy and worldwide marketing activity.
- **2022** — JLL introduced its See a Brighter Way global brand positioning and began the measurement period later cited for gains in marketing pipeline and revenue contribution.
- **2024** — Recognized as a Chief Marketer People of the Year honoree; discussed JLL's use of AI and its 16-KPI marketing measurement system publicly.
- **2025** — Named to Adweek and AI Trailblazers' inaugural AI Trailblazers Power 100 and discussed the alignment of marketing with business strategy on the Marketing Vanguard podcast.
- **2026** — JLL made brand one of six imperatives in its Accelerate 2030 strategy; Taparia led visible brand work including a Grand Central Terminal activation and was named a Chief Marketer Marketer of the Year.

## Achievements

- Built a JLL marketing measurement framework with 16 KPIs tied to pipeline, revenue, engagement, campaigns, spend, and return on investment.
- Reported that JLL's marketing pipeline contribution rose 3x and revenue contribution rose 4x from 2022, while using 11% fewer resources and improving effectiveness by more than 20%.
- Led marketing strategy for JLL's See a Brighter Way global brand positioning and the launch of its JLL Falcon AI platform.
- Named to DMN's 2018 40 Under 40 list.
- Selected as a 2024 Chief Marketer People of the Year honoree.
- Named to the inaugural 2025 Adweek and AI Trailblazers Power 100.
- Named a 2026 Chief Marketer Marketer of the Year.

## Latest updates

- **2026-07** — Discussed JLL's strategy of combining brand experience, data, and expertise, including the need to be cited more often in AI-mediated discovery, in a Forbes CMO interview.
- **2026-05** — Explained JLL's decision to make brand one of six corporate imperatives and described a specialist center-of-excellence model for marketing.
- **2026-03** — JLL staged a public brand activation at Grand Central Terminal's Vanderbilt Hall built around the See a Brighter Way positioning.
- **2026-01** — Shared his recognition as a 2026 Chief Marketer Marketer of the Year.

## Links

- Website: https://www.jll.com/en-us/about-jll/leadership/bio-leader/siddharth.taparia
- LinkedIn: https://www.linkedin.com/in/siddharth31

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Profile page: https://yespress.io/siddharth-taparia
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Last updated: 2026-08-14