# Siddharth Dungarwal

> Siddharth R Dungarwal is the Bengaluru-based founder and CEO of Snitch. His career spans clothing retail, surplus trading and apparel manufacturing before he established Snitch as a B2B menswear label in 2019 and launched its direct-to-consumer website in July 2020. He secured an all-five-Shark deal on Shark Tank India Season 2 in 2023. Snitch later raised a $40 million Series B and expanded into women’s fashion through its July 2026 acquisition of Berrylush.

- **Role:** Founder & CEO at Snitch
- **Organizations:** Snitch
- **From:** Kolar Gold Fields, India
- **Nationality:** Indian
- **Education:** Bachelor of Commerce, Bhagwan Mahavir Jain College, Bengaluru, St Joseph’s Institute of Management
- **Known for:** Built Snitch from a B2B label into a national direct-to-consumer and physical retail business., Secured an all-five-Shark deal on Shark Tank India Season 2 in 2023., Raised ₹110 crore in Snitch’s December 2023 Series A.

## Career timeline

- **2009** — Dungarwal dates his small Bengaluru retail-store beginnings to 2009 in a retrospective LinkedIn post.
- **2012** — A delayed fabric shipment and cancelled order pushed him from trading into shirt manufacturing.
- **2012-2019** — Designed and manufactured apparel for other brands through a buying house.
- **2019** — Established Snitch as a B2B menswear brand.
- **2020** — Officially launched the Snitch consumer website on July 4 with a four-person team.
- **2023** — Secured a Shark Tank India Season 2 deal of ₹1.5 crore for 1.5% equity from all five participating Sharks; opened Snitch’s first flagship in Jayanagar, Bengaluru, on July 4; raised ₹110 crore in Series A funding in December.
- **2025** — Announced a $40 million Series B led by 360 ONE Asset with participation from existing investors.
- **2026** — Snitch acquired Berrylush in July, entering women’s fashion while retaining Berrylush’s brand identity.

## Achievements

- Built Snitch from a B2B label into a national direct-to-consumer and physical retail business.
- Secured an all-five-Shark deal on Shark Tank India Season 2 in 2023.
- Raised ₹110 crore in Snitch’s December 2023 Series A.
- Closed a $40 million Series B in 2025 led by 360 ONE Asset.
- Expanded Snitch into women’s fashion through the July 2026 acquisition of Berrylush.

## Latest updates

- **2026-07** — Snitch acquired Berrylush, retaining it as a separate brand and planning to develop BERRYLUSH 2.0 with co-founder Anusha Chandrashekar and her team.
- **2026-07** — Dungarwal announced plans to share the Berrylush rebuilding process publicly over 100 days.
- **2026-02** — In a Franchise India interview, he described franchise-led store expansion, centralized inventory systems and demand-led location selection.
- **2025-11** — Appeared on DHL eCommerce’s Unpacking Success podcast with Pablo Ciano to discuss manufacturing, design cycles and leadership.

## Links

- Website: https://www.snitch.com/
- LinkedIn: https://www.linkedin.com/in/siddharthrdungarwal/
- Instagram: https://www.instagram.com/siddharth_dungarwal/

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Profile page: https://yespress.io/siddharth-dungarwal
Published by YesPress — https://yespress.io
Last updated: 2026-10-15