# Sid Lee

> Sid Lee is a Montreal-born global creative company that combines advertising, brand strategy, design, digital products, experiences, content, data, architecture and sports marketing. Its commercial model is mainly project and retainer work for large organizations, but its differentiator is structural: multidisciplinary teams are assembled around a business problem rather than an advertising channel, supported by specialist firms including Yard, Digital Kitchen, Haigo and BIMM.

- **Founded:** 1993
- **Headquarters:** Montreal, Canada
- **Founders:** Jean-François Bouchard (Co-founder and former CEO), Philippe Meunier (Co-founder and former chief creative officer)
- **Team size:** More than 700 professionals company-wide; third-party company data supplied with the brief estimates about 900 employees
- **Products:** Brand strategy, design and advertising, Digital products and customer experience, Experiential and content production, Architecture and retail design, Sid Lee Sport
- **Notable:** Created the Toronto Raptors' We The North platform, which grew from a team campaign into a widely adopted Canadian basketball identity., Won 15 Cannes Lions and 29 shortlists in 2014; Sid Lee Paris was the most awarded agency in France at that festival., Had accumulated more than 300 major creative awards by the time Hakuhodo DY announced its acquisition in 2015.

## Products & services

- **Brand strategy, design and advertising** — Positioning, identity systems, campaign platforms, creative development and integrated communications.
- **Digital products and customer experience** — Websites, apps, commerce experiences, service design, CRM, data-led experience design and emerging-technology work.
- **Experiential and content production** — Brand activations, events, social content, film, entertainment, immersive experiences and in-house production.
- **Architecture and retail design** — Branded spaces, interiors, retail environments and urban or workplace projects delivered through Sid Lee Architecture.
- **Sid Lee Sport** — Sports campaigns, sponsorship strategy and activation, hospitality, events, rights management and effectiveness measurement.
- **Sid Lee Collective** — An internal creative incubator that funds, produces and exhibits employee passion projects.

## Achievements

- Created the Toronto Raptors' We The North platform, which grew from a team campaign into a widely adopted Canadian basketball identity.
- Won 15 Cannes Lions and 29 shortlists in 2014; Sid Lee Paris was the most awarded agency in France at that festival.
- Had accumulated more than 300 major creative awards by the time Hakuhodo DY announced its acquisition in 2015.
- Expanded from one Montreal office to a seven-city network across North America and Europe.
- Launched Sid Lee Sport as a global specialist practice in 2025.
- Earned a 2026 One Show Silver Pencil for Electronic Arts and Battlefield Studios' Destruction Receipts, plus merits for AI/data work and Humane Canada's Man's True Best Friend.
- Won 16 prizes across 14 categories at the 2026 Marketing Awards for work with eight clients.

## Latest updates

- **2026-06** — Sid Lee won 16 awards across 14 categories at the 2026 Marketing Awards, including work for Electronic Arts, Humane Canada, RONA, TIFF and others.
- **2026-05** — The One Show recognized Battlefield 6: Destruction Receipts with a Silver Pencil in Gaming and merit honors for creative use of AI and data.
- **2025-09** — Sid Lee published its view of branding in an era of AI agents, arguing for adaptable, polymorphic experiences rather than fixed digital interfaces.
- **2025-04** — The company launched Sid Lee Sport, a London-headquartered global specialist practice spanning creative campaigns, sponsorship activation, hospitality and measurement.
- **2025-03** — Marie-Lise Campeau became global CEO of Sid Lee Group after serving as global COO and previously leading Ogilvy Canada.

## Links

- Website: https://sidlee.com
- LinkedIn: https://www.linkedin.com/company/sid-lee
- Twitter/X: https://twitter.com/SidLee
- Instagram: https://www.instagram.com/sidlee_official/
- Facebook: https://www.facebook.com/meetsidlee

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Profile page: https://yespress.io/sid-lee
Published by YesPress — https://yespress.io
Last updated: 2026-08-13