# Shyam Shah

> Shyam Shah is the San Jose-based co-founder and chief executive of Loyalty Juggernaut, the company behind the GRAVTY enterprise loyalty platform. Previously responsible for loyalty, marketing and customer data management product strategy at Oracle, he is also a co-founder and president of Innovacx and a named inventor on loyalty technology patents. His public talks focus on partner ecosystems, individualized customer experiences and the commercial role of loyalty.

- **Role:** Co-founder and Chief Executive at Loyalty Juggernaut
- **Organizations:** Loyalty Juggernaut, Innovacx, Oracle
- **Education:** Bachelor of Engineering in Electronics and Telecommunications, Maharashtra Institute of Technology, MBA in Financial Management, Pune University (now Savitribai Phule Pune University)
- **Known for:** Named co-inventor on U.S. patent 11,360,748, granted June 14, 2022., Led Loyalty Juggernaut during its consecutive Best Technology Innovation awards in 2021, 2022 and 2023; these were company awards., Co-founded Innovacx and serves as its president.

## Career timeline

- **2009** — Identified as Director of Product Management at Oracle in an Oracle-hosted loyalty white paper.
- **Before co-founding Innovacx** — Led Oracle product management and strategy for loyalty, marketing and customer data management; also responsible for retail and travel and transportation industry strategy.
- **2015** — Co-founded Loyalty Juggernaut.
- **2022** — Named with Kalpak Shah and Azeem Mohammed on U.S. patent 11,360,748 for tracking member behavior across multiple dimensions.
- **2025** — Delivered opening remarks at Loyalty Summit CXM Europe in Stockholm.
- **2025** — Signed Air Serbia strategic partnership with CEO Jiri Marek.

## Achievements

- Named co-inventor on U.S. patent 11,360,748, granted June 14, 2022.
- Led Loyalty Juggernaut during its consecutive Best Technology Innovation awards in 2021, 2022 and 2023; these were company awards.
- Co-founded Innovacx and serves as its president.

## Latest updates

- **2026-06** — Advertised as a keynote speaker at Loyalty Summit EMEA in London, with a talk on agentic loyalty, transactions, emotion and everyday habits; the public post verifies the announcement, not attendance.
- **2025-11** — Signed a five-year strategic partnership with Air Serbia CEO Jiri Marek on November 7, as reported in Air Serbia’s December 2025 magazine.
- **2025-05** — Loyalty Juggernaut and Riyadh Air announced a digital loyalty program partnership.

## Links

- Website: https://lji.io/
- LinkedIn: https://www.linkedin.com/in/shyamshah1

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Profile page: https://yespress.io/shyam-shah
Published by YesPress — https://yespress.io
Last updated: 2026-10-23