# Shuttlerock

> Shuttlerock is a New Zealand-founded creative technology company combining in-house production studios with its ShuttlerockCloud workflow platform. It helps brands and agencies turn existing assets and new creator content into digital ads, localized variations and dynamic catalog creative across platforms and markets.

- **Founded:** 2011
- **Headquarters:** Nelson, New Zealand
- **Founders:** Jonny Hendriksen (Founder and CEO)
- **Products:** ShuttlerockCloud, Creative as a Service, Creator and UGC production, Global to Local, Generative AI creative and controls
- **Notable:** 2016 Facebook Innovation Spotlight award for creativity., Announced $20 million Series A in May 2021., Acquired dynamic ad-automation platform Shakr on September 25, 2024.

## Products & services

- **ShuttlerockCloud** — Proprietary cloud workflow platform for briefs, copy assistance, feedback, revisions, permissions and delivery.
- **Creative as a Service** — Subscription creative production using in-house teams; platform-specific social video, static assets, banners, e-commerce and streaming creative.
- **Creator and UGC production** — Managed creator sourcing, ideation, filming and post-production with full content and usage rights in perpetuity according to the company.
- **Global to Local** — Localization and adaptation of creative across markets; the company advertises support for more than 30 languages.
- **Generative AI creative and controls** — AI-assisted asset production and workflow tools with client-selectable providers, scope and opt-out controls.
- **Dynamic catalog video** — Transforms catalog imagery into video variations and supports automated refreshes of product, price and inventory information.
- **Canvas and Account Insights** — Review up to 100 deliverables together; track production volume, cycle times, platforms and formats.

## Achievements

- 2016 Facebook Innovation Spotlight award for creativity.
- Announced $20 million Series A in May 2021.
- Acquired dynamic ad-automation platform Shakr on September 25, 2024.
- Company website reports more than 100,000 briefs delivered.
- Hilton catalog-video case study reports 13% more bookings and 8% higher ROAS; these are campaign-specific company-published results.

## Latest updates

- **2024-09** — Acquired Shakr to add dynamic ad automation and scaled personalization; purchase price not disclosed.
- **2025-01** — Announced Chloé Allart as VP of Global Partnership Development and a new Chicago hub.
- **2025-02** — Announced the CreativeX integration for licensed customers.
- **2025-03** — Product Pulse described Canvas, Account Insights and CreativeX integration.
- **—** — Public appointment announcement names former Meta creative leader Mack Reynolds SVP of Global Creative Strategy; publication date not established.

## Links

- Website: https://www.shuttlerock.com/
- LinkedIn: https://www.linkedin.com/company/shuttlerock/
- Twitter/X: https://twitter.com/shuttlerock
- Instagram: https://www.instagram.com/shuttlerock/
- Facebook: https://www.facebook.com/Shuttlerock/

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Profile page: https://yespress.io/shuttlerock
Published by YesPress — https://yespress.io
Last updated: 2026-10-05