# Shuman Public Relations

> Shuman Public Relations is a New York boutique communications firm founded in 1984 by former Carnegie Hall public-affairs director Constance Shuman. It specializes in classical music, representing artists, ensembles, orchestras, opera companies, festivals, labels, and special projects through media relations, publicity strategy, press materials, digital campaigns, and social media. Its distinction is accumulated category fluency: the firm understands both the tempo of a performing career and the narrow, relationship-driven media ecosystem around it.

- **Founded:** 1984
- **Headquarters:** New York, United States
- **Founders:** Constance Shuman (Founder and President)
- **Products:** Strategic publicity counsel, Media relations, Social and digital campaigns, Campaign execution
- **Notable:** More than 40 years focused on publicity for classical musicians and institutions., Built a current roster spanning globally known soloists, conductors, orchestras, opera companies, labels, festivals, and digital concert platforms., Helped promote Jonathan Biss's apartment-streamed Beethoven recital to a reported 283,000 views during the 2020 shutdown.

## Products & services

- **Strategic publicity counsel** — Short- and long-term publicity planning for artists, institutions, recordings, tours, premieres, and special projects.
- **Media relations** — Story development, press outreach, interview coordination, media placement, press kits, and coverage reporting across print, broadcast, and digital outlets.
- **Social and digital campaigns** — Social strategy, content creation, basic design and video editing, shared posts with presenters, and website or media-kit updates.
- **Campaign execution** — Calendar management, press-release distribution, media-event coordination, and publicity for permanent rosters and shorter mini-campaigns.

## Achievements

- More than 40 years focused on publicity for classical musicians and institutions.
- Built a current roster spanning globally known soloists, conductors, orchestras, opera companies, labels, festivals, and digital concert platforms.
- Helped promote Jonathan Biss's apartment-streamed Beethoven recital to a reported 283,000 views during the 2020 shutdown.
- Managing Director Lisa Jaehnig was named one of Musical America's Top 30 Professionals of the Year in 2021.
- Public client-news archives show placements across The New York Times, The New Yorker, NPR, Vogue, The Wall Street Journal, Associated Press, and major classical outlets.

## Latest updates

- **2026-08** — Published publicity for Davóne Tines's New York premiere of Concerto No. 2: ANTHEM at Carnegie Hall and Jennifer Koh's complete Bach sonatas and partitas at Miller Theatre.
- **2026-07** — Released its 2026/27 season preview and campaigns for James Conlon's final LA Opera season and Greek National Opera's U.S. debut.
- **2026-05** — Issued a Summer 2026 season highlights package covering the firm's active artist and institutional campaigns.
- **2026-02** — Announced Greek National Opera's planned U.S. debut at Carnegie Hall and Leonidas Kavakos's appointment as Minnesota Orchestra principal guest conductor.
- **2025-11** — Publicized three Grammy nominations for client Cedille Records.

## Links

- Website: https://www.shuman-pr.com/
- LinkedIn: https://www.linkedin.com/company/shuman-public-relations/
- Twitter/X: https://twitter.com/shumanpr
- Instagram: https://www.instagram.com/shumanpublicrelations/
- Facebook: https://www.facebook.com/shumanpublicrelations/

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Profile page: https://yespress.io/shuman-public-relations
Published by YesPress — https://yespress.io
Last updated: 2026-09-21