# Shoshana Fruitman

> Shoshana Fruitman is Chief Marketing Officer at CAA Club Group, where she has helped translate a century-old roadside-assistance reputation into a broader consumer promise spanning insurance, membership, travel, safety and community. An Ivey graduate who previously worked in retail marketing and helped launch and operate Canada's largest loyalty program, she joined CAA in 2019, became senior vice-president of marketing in 2023 and later moved into the CMO role. Her most visible work includes CAA Insurance's first consumer-facing brand campaign in nearly 50 years and public conversations about loyalty, analytics and collaboration.

- **Role:** Chief Marketing Officer at CAA Club Group
- **Organizations:** CAA Club Group, Loblaw Companies Limited, Indigo, CIBC Wood Gundy, Environics Analytics Customer Advisory Board
- **Education:** Ivey Business School at Western University
- **Known for:** Helped launch and operate Canada's largest loyalty program during her retail-marketing career., Joined CAA Club Group in 2019 and advanced from Vice President, Marketing Operations to Senior Vice President, Marketing in 2023 and later Chief Marketing Officer., Helped introduce CAA Insurance's first major consumer-facing brand identity and campaign in nearly 50 years.

## Career timeline

- **Before 2019** — Held progressive retail-marketing roles for more than a decade, including work on the launch and operation of Canada's largest loyalty program; public professional profiles also list Loblaw Companies Limited, Indigo and CIBC Wood Gundy among her earlier employers.
- **2019** — Joined CAA Club Group as Vice President, Marketing Operations.
- **2023** — Led the public introduction of CAA Insurance's first consumer-facing brand identity and large brand campaign in nearly 50 years; promoted to Senior Vice President, Marketing.
- **2024** — Represented CAA in a renewed community partnership with the Brampton Honey Badgers and appeared with a CAA delegation at Queen's Park during discussions focused on auto theft.
- **2024-present** — Serves as Chief Marketing Officer at CAA Club Group.
- **2025** — Spoke at the EA Connect Environics Analytics conference on how collaboration drives better business results.
- **2026** — Joined a loyalty-industry discussion about extending value beyond transactions.

## Achievements

- Helped launch and operate Canada's largest loyalty program during her retail-marketing career.
- Joined CAA Club Group in 2019 and advanced from Vice President, Marketing Operations to Senior Vice President, Marketing in 2023 and later Chief Marketing Officer.
- Helped introduce CAA Insurance's first major consumer-facing brand identity and campaign in nearly 50 years.
- Graduated from Ivey Business School with Distinction, on the Dean's Honour List and in the top 10 percent of her graduating class.
- Served on the Environics Analytics Customer Advisory Board and spoke publicly about data collaboration.

## Latest updates

- **2026-04** — Participated in The BIG Handshake Loyalty North America conversation about how loyalty can deliver value beyond transactions; a partner recap highlighted CAA's use of membership benefits and renewal data.
- **2025-09** — Spoke at the EA Connect Environics Analytics conference on a panel about collaboration and business results.
- **2024-11** — Was introduced at the Legislative Assembly of Ontario as part of a CAA delegation visiting Queen's Park in connection with auto-theft advocacy.

## Links

- Website: https://www.caasco.com
- LinkedIn: https://www.linkedin.com/in/shoshana-fruitman-74037396

---

Profile page: https://yespress.io/shoshana-fruitman
Published by YesPress — https://yespress.io
Last updated: 2026-08-24