# ShopMy

> ShopMy is a New York-based creator commerce platform that turns trusted recommendations into a shoppable business. Creators build curated digital storefronts, link to products from tens of thousands of brands, and earn commissions, while brands run gifting, collaborations, and paid campaigns with measurable performance. Founded in 2020, the company reached a $1.5B valuation in 2025 on the back of more than 240,000 creators, 1,600+ brand partners, and roughly $1 billion in annual platform sales.

- **Founded:** 2020
- **Headquarters:** New York, New York, United States
- **Founders:** Harry Rein (Co-founder & CEO), Tiffany Lopinsky (Co-founder & President (COO)), Chris Tinsley (Co-founder & CTO)
- **Team size:** ~250 employees
- **Products:** Creator Storefronts, SnapShop, Lookbooks (Automated Gifting), Collaborations & Opportunities, Brand Analytics
- **Notable:** Reached $1.5B valuation in October 2025, Scaled to 240,000+ creators and 1,600+ brand partners, Crossed ~$1 billion in annual platform sales

## Products & services

- **Creator Storefronts** — Personalized, shoppable storefronts where creators curate products they recommend and earn commissions on resulting sales.
- **SnapShop** — A browser extension that turns any product on any website into a ShopMy link in seconds, ready to share or add to a storefront.
- **Lookbooks (Automated Gifting)** — Digital product catalogs brands send to creators to self-select gifts, integrated with Shopify - used by roughly 70% of brand partners.
- **Collaborations & Opportunities** — Tools for paid brand partnerships, direct chat, discount codes, and campaign management between brands and creators.
- **Brand Analytics** — Performance dashboards measuring creator-driven sales, ROI, and campaign results for brands.

## Achievements

- Reached $1.5B valuation in October 2025
- Scaled to 240,000+ creators and 1,600+ brand partners
- Crossed ~$1 billion in annual platform sales
- Reached profitability in 2024
- Raised ~$169M-$180M total across four rounds

## Latest updates

- **2025-10** — Raised $70M Series C at a $1.5B valuation, led by Avenir.
- **2025-01** — Raised $77.5M Series B led by Bessemer Venture Partners and Bain Capital Ventures.
- **2024** — Reached profitability.

## Links

- Website: https://shopmy.us
- LinkedIn: https://www.linkedin.com/company/shopmy-
- Instagram: https://www.instagram.com/shopmy/
- Facebook: https://facebook.com/shopmyshelf/

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Profile page: https://yespress.io/shopmy
Published by YesPress — https://yespress.io
Last updated: 2026-06-06