# Shone Tell

> Shone Tell is an Israeli entrepreneur who launched Yad2 as a standalone classifieds website in 2005 and served as its CEO before becoming chairman in 2010. From a family background in advertising and local newspapers, he built a business around free private listings and paying professional advertisers. He later became a co-founder and partner at smartphone diagnostics venture TestM.

- **Role:** Entrepreneur and investor; founder and former CEO of Yad2
- **Organizations:** Yad2, Coral Tell, Kesher Yashir, Prague DC, TestM, Tell Holdings
- **Nationality:** Israeli
- **Education:** University of Haifa, external studies unit, Bosmat, Haifa
- **Known for:** Launched the standalone Yad2 classifieds website in 2005., Led Yad2 through Tiger Global’s 2008 investment and the 2010 Walla control transaction., Yad2 reported about NIS 37 million in revenue and NIS 15 million operating profit for 2009.

## Career timeline

- **1991** — Joined the family advertising agency Kesher Yashir after military service.
- **1998** — Established Prague DC with his brother Avi, according to biographical accounts.
- **2005** — Sold the family advertising agency with his brother and launched Yad2 as a standalone site in May.
- **2008** — Tiger Global acquired a 49% stake in Yad2; Tell retained control.
- **2010** — Yavin Gil-Mor succeeded Tell as CEO; Tell became chairman as Walla agreed to purchase 75% across the shareholders.
- **2013** — Walla acquired the family’s remaining 25% interest.
- **2017** — Named co-founder and partner in TestM’s September public launch announcement.

## Achievements

- Launched the standalone Yad2 classifieds website in 2005.
- Led Yad2 through Tiger Global’s 2008 investment and the 2010 Walla control transaction.
- Yad2 reported about NIS 37 million in revenue and NIS 15 million operating profit for 2009.
- Co-founder and partner at TestM at its 2017 public launch.

## Latest updates

- **2025-12** — Yad2, the company Tell founded and had already exited, was the subject of a reported $950 million Apax acquisition agreement; this was a later company transaction, not a new sale by Tell.

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Profile page: https://yespress.io/shone-tell
Published by YesPress — https://yespress.io
Last updated: 2026-10-22