# Shoe Crazy Wine & Spirits

> Shoe Crazy Wine & Spirits is a small, family-run Virginia beverage company founded by Gwen Hurt and built around approachable, fruit-forward wines, spirits and alcohol-free cannabinoid cocktails. Its defining move was not a flavor or a label but a route to market: after expensive shipping and distributor rejection stalled the original online model, Hurt began self-distributing to shops and restaurants, converting one local yes into a broader retail footprint that has included Target, Walmart, Total Wine, Costco and Kroger.

- **Founded:** 2013
- **Headquarters:** Chester, Virginia, United States
- **Founders:** Gwen Hurt (Founder and CEO), Brittny Hurt (Co-owner and Head of Marketing)
- **Team size:** Approximately 5 employees
- **Products:** Sweet and fruit-forward wines, Xtreme wines, Alcohol-free cannabinoid cocktails, Wholesale and self-distribution
- **Notable:** Secured a registered U.S. trademark for Shoe Crazy Wine in 2014; the registration was renewed in 2024., Expanded from an online launch into wholesale, import/export and retail distribution., Won a Walmart retail opportunity at the company's 2018 Open Call.

## Products & services

- **Sweet and fruit-forward wines** — A retail and direct-to-consumer range including Sweet Bella, Sweet Harmony, Sweet Blueberry, Peach Mango Sparkling White, Sparkling Strawberry Rosé and Melange a Red.
- **Xtreme wines** — Higher-alcohol flavored wines, including blackberry and blueberry offerings listed at 20% alcohol by volume in the company's online shop.
- **Alcohol-free cannabinoid cocktails** — Ready-to-drink and bottled cocktails using alcohol-free spirit flavors and cannabinoids, including Double Gauge Pink Lemonade, Zen Blueberry, Savage Pirate Bajan Rum Punch, Sensu Lemonade, Peach Whiskey Sour and Wicked Margarita. Availability and cannabinoid rules vary by jurisdiction.
- **Wholesale and self-distribution** — Retail supply supported by direct selling and self-distribution in markets where the company is licensed to operate.

## Achievements

- Secured a registered U.S. trademark for Shoe Crazy Wine in 2014; the registration was renewed in 2024.
- Expanded from an online launch into wholesale, import/export and retail distribution.
- Won a Walmart retail opportunity at the company's 2018 Open Call.
- Reached major retailers reported to include Walmart, Target, Total Wine, Costco and Kroger.
- Received Comcast RISE support.
- Gwen Hurt was named to Inc.'s 2024 Female Founders 250 for mentorship and support of other Black-owned brands.

## Latest updates

- **2024-03** — The Shoe Crazy Wine U.S. trademark was listed as registered and renewed.
- **2024** — Inc. recognized Gwen Hurt in its Female Founders 250 for mentorship and support of other Black-owned brands.
- **2025-03** — A Virginia ABC administrative docket named Shoe Crazy Wine LLC in a wholesale-license matter.
- **2026-08** — The company website listed sweet wines, 20% ABV Xtreme wines and an expanded alcohol-free cannabinoid cocktail range in bottles, shots and cans.

## Links

- Website: https://www.shoecrazywine.com
- LinkedIn: https://www.linkedin.com/company/shoe-crazy-wine
- Twitter/X: https://twitter.com/shoecrazywine
- Instagram: https://www.instagram.com/shoecrazywine/
- Facebook: https://facebook.com/shoecrazywine/

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Profile page: https://yespress.io/shoe-crazy-wine-and-spirits
Published by YesPress — https://yespress.io
Last updated: 2026-08-22