# Shoaib Makani

> Shoaib Makani is the co-founder and CEO of Motive (formerly KeepTruckin), an AI platform for the physical economy used by more than 120,000 fleets across trucking, construction, agriculture and field services. He left Khosla Ventures in 2013 to build software for an industry most of Silicon Valley ignored, and turned a paper-logbook replacement into a multi-billion-dollar company.

- **Role:** Co-founder and CEO at Motive
- **Organizations:** Motive (formerly KeepTruckin), Khosla Ventures, AdMob, Google
- **From:** Pakistan
- **Nationality:** Pakistani-American
- **Education:** Early college program, Texas Academy of Mathematics and Science, BSc, Government and Economics, London School of Economics and Political Science
- **Known for:** Co-founded and scaled Motive to over 120,000 customers and more than $250M in ARR., Led the company through a rebrand from KeepTruckin to Motive, expanding into construction, agriculture, oil and gas, and field services., Recognized among top SaaS CEOs and featured in McKinsey's Logistics Disruptors series.

## Career timeline

- **2006** — Graduated from the London School of Economics with a BSc in Government and Economics.
- **2007** — Joined Google in product management and marketing roles.
- **2010** — Moved to AdMob, leading international growth around Google's acquisition.
- **2011** — Joined Khosla Ventures as an investor focused on consumer and enterprise technology.
- **2013** — Co-founded KeepTruckin with Ryan Johns and Obaid Khan to digitize the trucking logbook.
- **2017** — ELD mandate goes into effect, accelerating KeepTruckin adoption across U.S. fleets.
- **2019** — Raised $149M Series D led by Greenoaks, valuing the company above $1.25B.
- **2021** — Raised $190M at a $2.85B valuation, joining the decacorn-adjacent class of SaaS companies.
- **2022** — Rebranded KeepTruckin to Motive, signaling a move beyond trucking into the broader physical economy.
- **2024** — Filed lawsuit against rival Samsara over alleged AI dashcam and fleet-management patent infringement.
- **2026** — Speaking on AI and automation at HumanX in San Francisco; Motive widely reported to be on a pre-IPO track.

## Achievements

- Co-founded and scaled Motive to over 120,000 customers and more than $250M in ARR.
- Led the company through a rebrand from KeepTruckin to Motive, expanding into construction, agriculture, oil and gas, and field services.
- Recognized among top SaaS CEOs and featured in McKinsey's Logistics Disruptors series.
- Built one of the largest fleet-AI datasets in the world, with proprietary computer-vision dashcam technology.
- Took an industry running on paper logbooks and turned it into a real-time, AI-mediated network.

## Latest updates

- **2026-04** — Featured speaker at HumanX 2026 in San Francisco, speaking on AI in operations.
- **2025** — Motive continued to expand AI dashcam and agent products amid widely reported pre-IPO positioning.
- **2024** — Motive filed a patent-infringement lawsuit against rival Samsara over AI dashcam and fleet-management technology.

## Links

- Website: https://gomotive.com
- LinkedIn: https://www.linkedin.com/in/smakani/
- Twitter/X: https://twitter.com/smakani
- Instagram: https://www.instagram.com/shoaib/
- Facebook: https://www.facebook.com/shoaibmakani/

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Profile page: https://yespress.io/shoaib-makani
Published by YesPress — https://yespress.io
Last updated: 2026-05-30