# Shirley Romig

> Shirley Romig is a consumer, technology and operations executive with more than two decades of experience across the full company lifecycle. She is Chief Operating Officer at Techstars, the global pre-seed accelerator, after joining as Chief Accelerator Investment Officer in late 2023. Before that she co-founded and ran Mixo, a video platform for global food creators, and held senior operating roles at Lyft, Equinox, SapientRazorfish and Saks/Hudson's Bay, where she led omnichannel transformation. She sits on the boards of Lovesac and Mama's Creations.

- **Role:** Chief Operating Officer at Techstars
- **Organizations:** Techstars, Lovesac, Mama's Creations, Mixo, Lyft, Equinox, SapientRazorfish, Saks / Hudson's Bay Company
- **Nationality:** American
- **Education:** BS in Commerce, University of Virginia, MBA, University of Virginia, Darden School of Business
- **Known for:** Led the omnichannel transformation across Saks Fifth Avenue and launched Saksoff5th.com while SVP of Corporate Strategy at Hudson's Bay Company., Ran Global Operations for East & Canada at Lyft as a VP on the senior leadership team., Led six lines of business at Equinox as Group Vice President.

## Career timeline

- **2013-2015** — SVP of Corporate Strategy at Hudson's Bay Company; led omnichannel transformation across Saks Fifth Avenue, Saks OFF 5th, Lord & Taylor and Hudson's Bay, including the launch of Saksoff5th.com.
- **2016-2017** — Head of Retail Strategy at SapientRazorfish, a global digital agency.
- **2017-2019** — Group Vice President at Equinox Fitness Clubs, leading multiple lines of business and thousands of field and corporate team members.
- **2019-2022** — Vice President at Lyft, leading Global Operations for East & Canada, on the senior leadership team.
- **2019** — Joined the Board of Directors of Lovesac (public), chairing the Nominating & Governance Committee.
- **2022-2023** — Co-founder and CEO of Mixo, a video platform for global food creators.
- **2023** — Appointed Chief Accelerator Investment Officer at Techstars.
- **2024-2026** — Serving as Chief Operating Officer at Techstars; also joined the board of Mama's Creations.

## Achievements

- Led the omnichannel transformation across Saks Fifth Avenue and launched Saksoff5th.com while SVP of Corporate Strategy at Hudson's Bay Company.
- Ran Global Operations for East & Canada at Lyft as a VP on the senior leadership team.
- Led six lines of business at Equinox as Group Vice President.
- Co-founded and served as CEO of Mixo, a creator platform for the food market.
- Appointed Chief Accelerator Investment Officer, later COO, at Techstars, overseeing selection, funding and mentoring of founders globally.
- Public-company board director at Lovesac, chairing the Nominating & Governance Committee; board member at Mama's Creations.

## Latest updates

- **2023-11** — Appointed Chief Accelerator Investment Officer at Techstars and the company expanded its board.
- **2024-05** — Featured on the EU-Startups Podcast discussing the future of accelerators and global ecosystem development.
- **2024-08** — Appeared on The Funding Blueprint podcast on maximizing accelerator opportunities.

## Links

- LinkedIn: https://www.linkedin.com/in/shirleyromig/

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Profile page: https://yespress.io/shirley-romig
Published by YesPress — https://yespress.io
Last updated: 2026-07-31