# Shinesty

> Shinesty is a Boulder-born, Denver-based direct-to-consumer apparel brand built around one idea: make the world take itself less seriously. Best known for its cheekily named Ball Hammock pouch underwear and Boob Hammock bralettes, the company pairs proprietary soft fabrics and a supportive pouch design with an irreverent brand voice and outrageous themed party clothing. Founded in 2014 by University of Colorado Boulder friends, Shinesty has sold more than 12 million pairs of underwear, runs a monthly underwear subscription, and landed on the Inc. 5000 list of fastest-growing U.S. companies.

- **Founded:** 2014
- **Headquarters:** Denver, Colorado, United States
- **Founders:** Chris White (Co-Founder & CEO), Jens Nicolaysen (Co-Founder & CMO), Michelle Frey-Tarbox (Co-Founder & Director of Operations)
- **Team size:** ~85 employees
- **Products:** Ball Hammock Pouch Underwear, Boob Hammock Bralettes, Monthly Underwear Subscription, Party & Themed Apparel, Loungewear, Swimwear & Accessories
- **Notable:** Sold more than 12 million pairs of Ball Hammock pouch underwear, Named to the Inc. 5000 list of fastest-growing U.S. private companies (2022), Grew from a Boulder startup to a Denver headquarters with 80+ employees and multiple distribution centers

## Products & services

- **Ball Hammock Pouch Underwear** — Men's boxers, trunks and briefs with a supportive pouch that lifts and separates for reduced friction and better breathability, made from proprietary soft, moisture-wicking fabric.
- **Boob Hammock Bralettes** — The women's counterpart line of supportive, soft bralettes and women's underwear including thongs, cheekies, boyshorts and bikinis.
- **Monthly Underwear Subscription** — A recurring service that ships a fresh pair of Ball Hammock boxers to subscribers monthly, bi-monthly or quarterly.
- **Party & Themed Apparel** — Outrageous holiday outfits, matching couples' sets, ski suits, overalls, pajamas and costumes that built the brand's early reputation.
- **Loungewear, Swimwear & Accessories** — Everyday apparel, swim, socks, sunglasses and hats extending the Shinesty aesthetic beyond underwear.
- **Brand Collaborations** — Limited-edition drops with partners like Realtree, Diamond Cross Ranch, Wienerschnitzel and Margaritaville.

## Achievements

- Sold more than 12 million pairs of Ball Hammock pouch underwear
- Named to the Inc. 5000 list of fastest-growing U.S. private companies (2022)
- Grew from a Boulder startup to a Denver headquarters with 80+ employees and multiple distribution centers
- Signed college football's first professional 'underwear supermodel' NIL deal (2022)
- Accumulated 75,000+ five-star customer reviews

## Latest updates

- **2025-04** — Launched the tongue-in-cheek InflataBulge Pump-Up Ball Hammock underwear, billed as its 'biggest underwear innovation since the invention of the fly.'
- **2023-07** — Expanded retail presence with a Cherry Creek pop-up/store in the Denver area.
- **2022-03** — Moved headquarters from Boulder to Denver's LoHi neighborhood and leased a second distribution center.
- **2022-10** — Announced a groundbreaking NIL deal minting college football's first professional underwear supermodel.

## Links

- Website: https://www.shinesty.com
- LinkedIn: http://www.linkedin.com/company/shinesty
- Twitter/X: https://twitter.com/Shinestythreads
- YouTube: https://www.youtube.com/@shinesty
- Instagram: https://www.instagram.com/shinesty
- Facebook: https://www.facebook.com/Shinesty
- TikTok: https://www.tiktok.com/@shinesty

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Profile page: https://yespress.io/shinesty
Published by YesPress — https://yespress.io
Last updated: 2026-07-26